Senior Field Marketing Manager

NICE•Sandy, UT

23h

About The Position

NiCE is seeking an experienced Senior Field Marketing Manager to drive regional demand generation, pipeline growth, and revenue impact through integrated field and account-based marketing programs. This is a senior, hands-on role that requires close collaboration with sales, strong program ownership, and the ability to translate corporate marketing strategy into effective regional execution. The ideal candidate has 10+ years of high-tech field marketing experience, preferably in enterprise B2B or SaaS, and a track record of measurable pipeline and revenue results. The role owns regional field marketing strategy and execution, including events, roadshows, executive engagements, webinars, ABM initiatives, and other targeted campaigns. It partners with sales leadership on territory plans, pipeline creation and acceleration, and account expansion; manages programs from planning through measurement; and uses performance data and market feedback to improve results. The position also supports NiCE’s annual user conference by communicating its structure and sessions to field teams and senior sales leadership, and by coordinating information about discounted and free passes.

Requirements

10+ years of field marketing experience in a high-tech, B2B, SaaS, or enterprise software environment.
Proven experience driving pipeline and revenue through field and account-based marketing programs.
Strong alignment and partnership experience with enterprise sales teams and sales leadership.
Demonstrated success managing complex, multi-channel field programs across regions or territories.
Experience with marketing automation and CRM platforms such as Marketo, HubSpot, or Salesforce.
Strong analytical mindset and ability to measure, report, and optimize marketing impact.
Excellent communication, stakeholder management, and presentation skills.
Ability to thrive in a fast-paced, high-growth environment.

Nice To Haves

Experience supporting enterprise and/or strategic accounts.
Familiarity with ABM platforms and intent data tools.
Prior experience working with channel, GSI, or alliance partners.
Global or multi-region field marketing experience.

Responsibilities

Own and execute regional field marketing strategy aligned with corporate objectives and sales priorities.
Design and deliver integrated field programs, including events, roadshows, executive engagements, webinars, and ABM initiatives.
Partner with sales leadership to support territory plans, pipeline creation and acceleration, and account expansion.
Manage end-to-end program execution, including planning, budgeting, logistics, promotion, execution, post-event follow-up, and measurement.
Drive demand generation and pipeline contribution through targeted campaigns and personalized experiences.
Collaborate with digital, content, product marketing, and partner marketing teams to ensure consistent messaging and execution.
Analyze program performance and pipeline impact, and provide regular reporting and insights to marketing and sales leadership.
Manage regional marketing budgets and ensure strong ROI across initiatives.
Work with external vendors, agencies, and partners to scale execution and impact.
Continuously optimize programs based on performance data, market feedback, and evolving business priorities.
Support NiCE’s annual user conference by serving as the conduit to the field for discounted and free passes, and by communicating and educating field teams and senior sales leadership about the conference structure and sessions.