Senior Field Marketing Manager

eSentire

4d • $110,000 - $130,000 • Hybrid

About The Position

eSentire is seeking a Field Marketing Manager to drive the strategy, execution, and return on investment of field marketing activities. The role manages marketing programs and campaigns, providing regional support for field and channel activities in alignment with regional sales vice presidents and channel leadership. This includes technology alliance initiatives, marketing and partner-led virtual events, campaigns, content, and programs designed to move prospects through the buyer’s journey and support new business, expansion, and renewal revenue.

The position develops regional marketing plans and delivers modern, multichannel programs, including online and offline events. It also measures performance and ROI, develops customer reference and retention programs, leads channel marketing and partner MDF programs, and leads a high-performing field marketing team.

Candidates within 50 km of the Waterloo, Ontario office follow a hybrid schedule, working from home Mondays and Fridays and onsite Tuesday through Thursday. Candidates farther than 50 km away work fully remotely. The expected base salary range is $110,000–$130,000 USD, with actual compensation subject to location and job-related factors.

Requirements

• At least 5 years of B2B marketing experience, ideally in cybersecurity or enterprise software.
• Bachelor’s degree or equivalent experience.
• Proven experience building effective relationships and programs with sales leadership, marketing, and product teams.
• Demonstrated success planning and executing multiple modern marketing programs and managing creative agencies, vendors, and regional projects in a fast-paced environment.
• Experience using Salesforce, Pardot, ABM, and other marketing software.

Responsibilities

• Develop, communicate, and execute near- and long-term marketing strategies and plans for regions, accounting for channel partners, technology alliances, and direct sales.
• Execute modern multichannel strategies tailored to each region, including online and offline events.
• Roll out campaigns and programs to Sales to support effective lead follow-up and marketing ROI.
• Collaborate with key stakeholders to increase marketplace awareness and build and accelerate the sales pipeline.
• Track and measure ROI and feedback from field marketing activities to inform marketing investment and budget decisions.
• Develop and manage customer reference, referral, and retention strategies and programs.
• Identify customers for referrals and create case studies for marketing campaigns.
• Lead regional channel marketing, including partner-focused virtual events, joint programs and initiatives, and funding and management of partner MDF programs.
• Lead and grow a disciplined, high-performing field marketing team.

Benefits

• Role-specific incentive programs, including either an annual bonus program or a competitive commission plan.
• Competitive benefit program.
• Paid parental leave.
• Matching RRSP or 401K program.
• Competitive employee referral bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior