Senior Field Marketing Manager

Jackson Healthcare • Alpharetta, GA

5d

About The Position

The Senior Field Marketing Manager is the marketing team's closest partner to business development and recruiting, building programs and tools that help those teams win new business and place providers with clients. This owner-operator role has significant autonomy to recommend strategies across sales enablement, field and event programs, account-based client programs, and association partnerships, and personally execute those strategies. The manager collaborates closely with digital marketing, conferences and events, and content and creative, with potential for growth as the marketing team scales.

The role develops sales enablement strategies and assets, supports proposals and outreach cadences, and drives adoption through training and feedback. It recommends and supports conferences, sponsorships, and hosted events, including speaking opportunities, attendee engagement plans, lead follow-up, and performance reporting. It also develops account-based marketing, client retention and expansion programs, manages selected association partnerships, executes email campaigns and newsletters, and monitors market and competitive trends.

This is a full-time position with occasional evening or weekend hours to support events, hosted dinners, and campaign deadlines. Travel may be required up to 15%. The position has no direct reports and provides input on spend for assigned programs while tracking results against plan.

Requirements

• Bachelor's degree in Marketing or a related field, or an equivalent combination of education and experience.
• 7 to 10+ years of B2B marketing experience.
• At least 4 years in sales enablement, field, or account-based marketing roles, with end-to-end program ownership.
• Track record of recommending strategy and personally executing it from planning through content creation and performance reporting.
• Experience with Salesforce and Marketing Cloud/Account Engagement.
• Ability to adhere to and exhibit company values.
• Ability to develop plans and personally execute the tactical work required.
• Advanced Microsoft PowerPoint and Excel skills; working knowledge of Word, Outlook, and Teams.
• Working knowledge of email marketing and marketing automation platforms.
• Exceptional writing and editing skills, including adapting messaging for different audiences.
• Knowledge of sales effectiveness and demand generation strategies and tactics.
• Ability to conduct market and competitive research.
• Demonstrated understanding of how business development and recruiting teams work.
• Ability to work autonomously while collaborating across teams and managing competing priorities in a fast-paced sales environment.
• Ability to build strong business relationships at all levels and communicate effectively orally and in writing.
• Strong attention to detail, organizational skills, and time-management skills.
• Critical thinking and creative problem-solving skills.
• Ability to handle sensitive information confidentially.
• Ability to analyze data and determine ROI for field, account-based, and enablement programs.
• Ability to facilitate presentations for internal and external audiences.
• Ability to communicate clearly and accurately in person, by phone, by video, and in writing.
• Ability to create, review, and edit written content, presentations, spreadsheets, and performance reports.
• Ability to review and analyze information from email, web pages, CRM and marketing platforms, and reports.
• Ability to participate in on-site conferences and hosted events and engage with attendees and speakers.
• Ability to manage multiple projects and shifting deadlines in a time-sensitive environment.
• Ability to exercise independent judgment and make decisions with limited standardization.
• Speaking, reading, writing, and ability to use a telephone and computer.
• Ability to exert up to 10 lbs. of force occasionally.
• Ability to travel up to 15%.
• Ability to interpret various instructions and deal with a variety of variables under limited standardization.

Nice To Haves

• Experience at a staffing and recruiting firm.
• Previous sales and/or sales operations experience.

Responsibilities

• Develop sales enablement strategy with business development and recruiting leadership, identifying team needs throughout the buying cycle.
• Write and direct sales enablement materials, including flyers, one-pagers, case studies, videos, talk tracks, playbooks, landing pages, and email copy, coordinating with content, creative, and digital teams.
• Develop sales proposal templates and partner with business development on customized proposals for priority opportunities.
• Build multi-touch sales cadences using email, phone, and social outreach, aligned with target segments and buying stages.
• Promote adoption of enablement programs through communication, training, and ongoing support; gather feedback and refine assets based on effectiveness.
• Develop field marketing strategy and recommend conferences, sponsorships, and hosted events based on audience fit, pipeline potential, and cost per opportunity.
• Partner with the conferences and events manager to establish event audiences, objectives, and engagement plans; equip business development and recruiting with target lists, messaging, and meeting-setting plans.
• Identify speaking and panel opportunities for executives and subject matter experts; write abstracts and session proposals and develop presentation decks with speakers.
• Support speaking engagements and on-site business development at selected conferences; own post-conference lead follow-up, including enrichment, CRM routing, and timely follow-up.
• Report on conference, campaign, and enablement program performance, including meetings booked, pipeline influence, engagement, and ROI; analyze KPIs with business development and recruiting leadership and adjust programs.
• Identify priority target accounts and build account-based plans aligning outreach, content, and events with active opportunities.
• Develop personalized target-account campaigns and content, coordinating targeted advertising and tracking with digital marketing.
• Develop client retention and expansion programs that deepen existing client relationships and identify cross-sell and upsell opportunities.
• Measure account engagement and program impact and adjust plans with business development leadership.
• Manage relationships with selected industry associations and partner organizations as the day-to-day contact.
• Ensure contracted partnership benefits, including speaking slots, attendee lists, advertising, and co-branded content, are used and measured.
• Recommend associations and partnerships to pursue, renew, or expand based on audience fit and business impact.
• Plan and execute email campaigns and newsletters to nurture prospects and clients and maintain company visibility between touchpoints.
• Write and test email copy, subject lines, and calls to action, using performance data to improve engagement and conversion.
• Coordinate list management, segmentation, and campaign tracking with digital marketing.
• Monitor industry issues and trends and translate them into insights for business development, recruiting, and marketing.
• Track competitive activity and positioning and keep enablement content and messaging current.
• Work with business development and recruiting leadership to understand segment-specific market challenges and define market opportunities.
• Perform special projects or other duties as assigned.

Benefits

• Health and wellness benefits, including a wellness program.
• 401(k) with company match.
• President's Club trips to destinations such as Croatia, Greece, France, Ireland, and Italy.
• Volunteer opportunities and charitable match programs.
• Kickoff and mid-year events.
• Campus amenities including three restaurants, a Starbucks, an on-site healthcare clinic, a state-of-the-art gym, and a pickleball court.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior