Senior Field Marketing Manager

QAD, Inc.•Chicago, IL

8d•$110,000 - $135,000•Remote

About The Position

Redzone, the Connected Workforce business unit within QAD | Redzone, helps manufacturers improve productivity and the employee experience through software and coaching. The Senior Field Marketing Manager will build and own regional field marketing programs that generate and accelerate manufacturing pipeline. The role partners with Sales, Product Marketing, Digital, and Customer Marketing to plan, execute, and measure events and campaigns that advance target accounts, with shared accountability for pipeline outcomes. The role includes developing regional field plans tied to pipeline and revenue goals; managing events from planning through on-site execution; coordinating account outreach and follow-up with Sales; aligning field programs with marketing messaging and digital support; using AI in research, targeting, personalization, follow-up, and analysis; and reporting on sourced and influenced pipeline. The manager also oversees agency and vendor relationships, budgets, and timelines, and shares customer and field insights with the broader marketing team. The position is remote and requires travel 30% of the time.

Requirements

At least 5 years of B2B field marketing experience, including events and programs that produced measurable pipeline.
Understanding of manufacturing, plant-floor teams, and operations, quality, and maintenance buyers.
Hands-on event experience covering strategy, budgeting, logistics, and on-site execution.
Ability to work across teams proactively.
Genuine enthusiasm for AI, with examples of incorporating it into work.
Fluency with Salesforce and marketing automation, and comfort with attribution and funnel metrics.
Clear, concise written and verbal communication, including with executives.
Willingness to travel 30% of the time.

Nice To Haves

Experience in industrial technology, SaaS, or connected worker software.
Experience marketing to frontline and operations audiences.
Background working in a lean marketing team supported by agencies.

Responsibilities

Build and run regional field plans tied to pipeline and revenue goals in partnership with Sales leadership.
Plan and execute trade shows, executive dinners, customer roundtables, and plant tours from end to end.
Align with Sales on target accounts, pre-event outreach, and post-event follow-up to create a clear path from events to pipeline.
Work with Product Marketing and Digital to ensure field programs have appropriate messaging and paid, email, and web support.
Use AI for account research, targeting, personalization, follow-up, and program analysis.
Report rigorously on channel performance, focusing on sourced and influenced pipeline rather than attendance or badge scans.
Manage agency and vendor relationships, budgets, and timelines.
Bring customer and field insights back to the broader marketing team.