Senior Field Marketing Manager

Jackson Healthcare • Rome, GA

6d

About The Position

The Senior Field Marketing Manager is the marketing team’s closest partner to business development and recruiting, building programs and tools that help those teams win new business and place providers with clients. This owner-operator role has significant autonomy to recommend strategies across sales enablement, field and event programs, account-based client programs, and association partnerships, and personally execute those strategies. The role works closely with digital marketing, conferences and events, and content and creative, with potential for growth as the marketing team scales.

The position develops sales enablement strategy and assets, supports proposals and sales cadences, and drives program adoption. It shapes field and event strategy, equips teams for conference engagement, pursues speaking opportunities, manages post-event lead follow-up, and measures performance. It also develops account-based marketing and client retention or expansion programs, manages selected industry association relationships, runs email campaigns and newsletters, and provides market and competitive intelligence.

The role has no direct reports and provides input on spend for assigned programs while tracking results against plan. It is full-time, with occasional evening or weekend hours needed for events, hosted dinners, and campaign deadlines, and travel of up to 15%. The work includes communicating with colleagues, partners, speakers, and clients; creating and reviewing written content, presentations, spreadsheets, and performance reports; analyzing information from email, web pages, CRM and marketing platforms, and reports; attending conferences and hosted events; and managing multiple projects and shifting deadlines.

Requirements

• Bachelor’s degree in Marketing or a related field, or an equivalent combination of education and experience.
• 7 to 10+ years of B2B marketing experience, with at least 4 years in sales enablement, field, or account-based marketing roles owning programs end to end.
• Track record of recommending strategy and personally executing it from planning through content creation and performance reporting.
• Experience with Salesforce and Marketing Cloud/Account Engagement.
• Ability to adhere to and exhibit the Company Values.
• Ability to develop plans and personally execute the tactical work they require.
• Advanced Microsoft PowerPoint and Excel skills; working knowledge of Word, Outlook, and Teams.
• Working knowledge of email marketing and marketing automation platforms.
• Exceptional writing and editing skills, with the ability to adapt messaging for different audiences.
• Knowledge of sales effectiveness and demand generation strategies and tactics.
• Ability to perform market and competitive research.
• Demonstrated understanding of how business development and recruiting teams work.
• Ability to work autonomously while collaborating across teams.
• Ability to manage multiple competing priorities in a fast-paced sales environment.
• Ability to build strong business relationships at all levels.
• Strong oral and written communication skills.
• Strong attention to detail, organizational skills, and time management skills.
• Critical thinking and creative problem-solving skills.
• Ability to handle sensitive information and maintain confidentiality.
• Ability to analyze data to determine ROI of field, account-based, and enablement programs.
• Ability to facilitate presentations for internal and external audiences.
• Ability to communicate clearly and accurately in person, by phone, by video, and in writing.
• Ability to create, review, and edit written content, presentations, spreadsheets, and performance reports.
• Ability to review and analyze information from email, web pages, CRM and marketing platforms, and reports.
• Ability to participate in on-site conferences and hosted events and engage with attendees and speakers.
• Ability to exercise independent judgment and make decisions with limited standardization.
• Ability to interpret various instructions and deal with a variety of variables under limited standardization.
• Ability to speak, read, write, and use a telephone and computer.
• Ability to exert up to 10 lbs. of force occasionally.
• Ability to travel up to 15%.

Nice To Haves

• Experience at a staffing and recruiting firm.
• Previous sales and/or sales operations experience.

Responsibilities

• Develop sales enablement strategy with business development and recruiting leadership, identifying team needs at each stage of the buying cycle.
• Write and direct sales enablement assets, including flyers, one-pagers, case studies, videos, talk tracks, playbooks, landing pages, and email copy, in partnership with content, creative, and digital teams.
• Develop sales proposal templates and partner with business development on customized proposals for priority opportunities.
• Build multi-touch sales cadences combining email, phone, and social outreach aligned to target segments and buying stages.
• Communicate enablement deliverables, objectives, and timelines; provide training and ongoing support to drive adoption.
• Gather feedback from business development and recruiting on asset usage and effectiveness, and refine content to help advance opportunities.
• Develop field marketing strategy and recommend conferences, sponsorships, and hosted events based on audience fit, pipeline potential, and cost per opportunity.
• Partner with the conferences and events manager to establish event audiences, objectives, and engagement plans, and equip business development and recruiting with target lists, messaging, and meeting-setting plans.
• Identify and pursue speaking and panel opportunities for executives and subject matter experts; write abstracts and session proposals and develop presentation decks with speakers.
• Support speaking engagements and on-site business development at select conferences; own post-conference lead follow-up, including lead enrichment, CRM routing, and prompt follow-up.
• Report on conference, campaign, and enablement program performance, including meetings booked, pipeline influenced, engagement, and ROI; analyze KPIs with business development and recruiting leadership and adjust programs.
• Identify priority target accounts with business development leadership and build account-based plans aligning outreach, content, and events to active opportunities.
• Develop personalized campaigns and content for target accounts, coordinating with digital marketing on targeted advertising and tracking.
• Develop client retention and expansion programs to deepen existing relationships and surface cross-sell and upsell opportunities.
• Measure account engagement and program impact and adjust plans with business development leadership.
• Manage relationships with selected industry associations and partner organizations as the day-to-day point of contact.
• Ensure contracted partnership benefits, such as speaking slots, attendee lists, advertising, and co-branded content, are used and measured.
• Recommend associations and partnerships to pursue, renew, or expand based on audience fit and business impact.
• Plan and execute email campaigns and newsletters to nurture prospects and clients and keep the company top of mind between touchpoints.
• Write and test email copy, subject lines, and calls to action, using performance data to improve engagement and conversion.
• Coordinate with digital marketing on list management, segmentation, and campaign tracking.
• Monitor industry landscape, key issues, and trends and translate them into insights for business development, recruiting, and marketing.
• Track competitive activity and positioning and keep enablement content and messaging current.
• Work with business development and recruiting leadership to understand segment-specific market challenges and define market opportunities.
• Provide input on spend for assigned programs and track results against plan.
• Perform special projects or other duties as assigned.

Benefits

• Beautiful campus amenities, including three restaurants, a Starbucks, an onsite healthcare clinic, a state-of-the-art gym, and a pickleball court.
• President’s Club trips to locations such as Croatia, Greece, France, Ireland, and Italy.
• Health and wellness benefits, including a wellness program and 401(k) with company match.
• Volunteer opportunities and charitable match programs.
• Kickoff and mid-year events.
• Collaborative, high-performing culture that rewards initiative, growth, and success.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior