Senior Field Marketing Manager

West Fraser•Solway, MN

5d•Remote

About The Position

The Senior Field Marketing Manager leads a team of eight field marketing professionals representing West Fraser wood products across assigned territories in new home, multifamily, commercial construction, building materials, and industrial markets. The role provides strategic direction, coaching, performance management, and operational oversight, ensuring the team serves customers as a trusted technical resource, product expert, and business partner. The position aligns regional field marketing plans with West Fraser’s sales and marketing objectives, strengthens customer relationships, develops employees, and drives consistent team execution. It is remote, with regular travel within the assigned region and to other locations as business needs require.

Requirements

Bachelor’s degree in a related field, or equivalent education and relevant experience in field marketing, sales, construction, building materials, or the wood products industry.
Ten or more years of progressively responsible experience related to construction, building materials, industrial markets, wood products, field marketing, technical sales, or a closely related industry.
Demonstrated experience leading, coaching, and developing employees, including setting expectations, managing performance, and supporting career development.
Strong knowledge of construction practices, building materials, building codes, product applications, and the needs of builders, dealers, contractors, and other channel partners.
Ability to translate organizational objectives into regional plans, team priorities, measurable goals, and consistent field execution.
Strong business judgment and ability to analyze market information, customer needs, product usage, performance trends, and competitive threats.
Excellent planning, organization, prioritization, and time-management skills, including ability to lead a geographically dispersed team and manage competing demands.
Excellent written, verbal, presentation, facilitation, and interpersonal communication skills.
Ability to build trust, influence decisions, resolve conflict, and collaborate across functions and organizational levels.
Strong technical aptitude and ability to guide others in communicating complex product and application information clearly and accurately.
Proficiency with Microsoft Outlook, Word, PowerPoint, Excel, Teams, and other systems used for communication, planning, reporting, and performance management.
Ability and willingness to travel regularly within the assigned region and to other locations as business needs require.

Nice To Haves

Experience leading a geographically dispersed field sales, field marketing, technical, or customer-facing team.
Engineering, architecture, building science, construction management, or related professional education or accreditation.
Advanced knowledge of structural wood products, including OSB, plywood, lumber, and engineered wood products.
Experience reading and interpreting construction documents, specifications, and applicable building-code requirements.
Experience developing talent, succession plans, standardized work practices, and measurable continuous-improvement initiatives.
Experience partnering with sales, marketing, manufacturing, technical, and Human Resources teams in a matrixed organization.

Responsibilities

Lead, coach, develop, and hold accountable a team of eight field marketing professionals across assigned geographic territories.
Set expectations, priorities, and performance objectives that align team work with sales, marketing, customer, and business goals.
Conduct regular one-on-one meetings, performance discussions, field visits, and development planning.
Promote a safe, respectful, inclusive, and collaborative work environment consistent with company values and Human Resources practices.
Allocate territories, accounts, projects, and workloads to support market coverage, customer service, and productivity.
Provide oversight and guidance for regional marketing programs involving pro-dealers, retail accounts, builders, contractors, architects, engineers, and industrial customers.
Ensure the team builds and maintains customer relationships through service, follow-up, technical support, and understanding of customer business needs.
Guide promotion of new and existing products and ensure accurate, consistent product and application messaging.
Serve as the senior subject matter resource and coordinate internal support for technical questions, product applications, building-code issues, and customer concerns.
Oversee market intelligence and reporting on product usage, construction activity, customer needs, competitive threats, and emerging opportunities.
Partner with Sales, Marketing, mill operations, technical resources, Human Resources, and other stakeholders to resolve issues and achieve shared objectives.
Support timely handling of product concerns and claims through documentation, communication, escalation, and cross-functional coordination.
Review team plans, activities, budgets, and results; identify performance gaps; and implement corrective actions or continuous-improvement initiatives.
Represent West Fraser at customer meetings, industry events, trade associations, conferences, and other market-facing activities when senior leadership involvement is appropriate.
Contribute field perspectives to organizational planning, product strategy, sales initiatives, and marketing programs.
Demonstrate sound judgment, integrity, humility, accountability, teamwork, and responsible decision-making.