Senior Field Marketing Manager

Rippling•San Francisco, CA

4d•$105,600 - $176,000

About The Position

Rippling is seeking a Senior Field Marketing Manager to help scale its demand generation engine and build programs that create demand, generate net-new pipeline, accelerate existing opportunities, and deliver measurable business impact. The role partners closely with Sales leadership and cross-functional Marketing teams to translate business priorities into creative, scalable field programs. The successful candidate will shape and execute field marketing plans, develop differentiated experiences, and own programs from planning through execution and optimization. They will focus on improving performance, conversion, efficiency, and return on investment while experimenting with new approaches and helping evolve how Rippling brings its brand to life in the field. The Field Marketing team is part of Rippling’s Events organization. It comprises five people spread across the US and works closely with Sales and Marketing teams to deliver innovative, scalable programs. Rippling values in-office work: employees who live within a defined radius of an office are expected under current policy to work in-office at least three days a week. The role offers competitive salary, benefits, and equity; US compensation depends on location and other factors.

Requirements

At least 6 years of experience in field marketing, demand generation, or event marketing.
Expertise in field marketing and selecting an effective mix of events, partnerships, and experiences to reach target audiences, generate pipeline, and maximize return on investment.
Ability to find creative ways to improve performance, maximize efficiency, and scale successful programs.
Ability to navigate ambiguity, adapt quickly, take ownership, and find a path forward when plans are unclear.
Strong attention to detail and ability to manage multiple programs, budgets, and priorities.
Hands-on approach and willingness to do what is needed to complete the work.
Excellent verbal and written communication skills, including comfort engaging executives, Sales leaders, and cross-functional stakeholders.
Ability to work effectively in a fast-moving environment, make decisions quickly, and maintain momentum while driving measurable results.

Nice To Haves

Experience in a high-growth SaaS or technology company.
Knowledge of Salesforce and Outreach.

Responsibilities

Develop field marketing plans with field marketing leadership that align with business priorities, Sales objectives, and pipeline goals.
Own field marketing programs from planning through execution and optimization.
Build programs that generate qualified net-new pipeline, engage target accounts, and accelerate opportunities.
Partner with Sales leadership and go-to-market teams to align priorities, identify opportunities, and drive effective engagement and follow-up.
Develop innovative programs across owned events, third-party conferences, executive experiences, and other field marketing initiatives.
Manage event calendars, budgets, vendors, and execution while maximizing efficiency and return on investment.
Track appropriate metrics, communicate performance and learnings to leadership and cross-functional partners, and identify opportunities to optimize results.
Develop repeatable playbooks, streamline processes, and experiment with new approaches to increase program impact.