Social Media & Field Marketing Manager

Pei Wei Asian Kitchen•Bloomington, MN

17h•Hybrid

About The Position

Leeann Chin is seeking a creative, energetic, and driven Social Media & Field Marketing Manager to help shape the brand’s future, grow brand awareness, and support restaurant sales. The role has primary ownership of Leeann Chin’s social media and field marketing efforts, with support from the established marketing team at sister brand Pei Wei, including shared resources, creative expertise, and best practices. The manager will lead social media strategy, content creation, and influencer partnerships, while driving local marketing initiatives, community engagement, and events. They will create short-form video content and serve as an on-camera brand ambassador, showcasing menu items and telling Leeann Chin’s story across digital platforms. This is a hands-on role requiring initiative and the ability to move quickly and execute work independently. The position is based in Bloomington, Minnesota, and the Twin Cities market, with a 60/40 hybrid arrangement involving work in the office and in the field. The role may require occasional local travel and evening or weekend work for events and content shoots. Applicants should submit a resume and a portfolio or examples of previous social media work, including short-form video examples where available.

Requirements

3–5 years of experience in social media management, content creation, or a related field.
Proven experience developing and managing social media strategies for consumer-facing brands.
Strong creative writing, copywriting, and storytelling skills.
Comfort and confidence appearing on camera, hosting short-form video content, and conducting casual interviews or voiceovers.
Hands-on experience creating photography, video, Reels, TikTok content, and other social-first assets.
Experience managing influencer partnerships and coordinating campaigns.
Knowledge of social media publishing, scheduling, and analytics tools.
Familiarity with boosting social media posts, audience targeting, and basic paid social performance.
Excellent verbal and written communication skills.
Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines independently.
Creative thinking, current knowledge of social media trends, and the ability to translate trends into meaningful brand engagement.
Ability to occasionally travel locally and work evenings or weekends to support events and content shoots.
Applicants should submit a resume and a portfolio or examples of previous social media work, including personally created content, managed campaigns, measurable results where available, and short-form video examples where available.

Nice To Haves

Restaurant, food and beverage, hospitality, or agency experience.
Experience with Canva, Adobe Creative Suite, CapCut, Muse, or platforms such as Hootsuite.

Responsibilities

Develop and execute Leeann Chin’s organic social media and boosting strategy across Instagram, Facebook, TikTok, and other relevant platforms.
Create, manage, and publish monthly social media calendar content, including photography, short-form video, graphics, captions, and video scripts.
Appear on camera and host short-form video content, including store activations, menu tastings, team-member highlights, and behind-the-scenes footage.
Develop and manage influencer partnerships, including creator identification, fee negotiation, restaurant visits, deliverables, and performance evaluation.
Manage daily community engagement by responding to comments, direct messages, and guest interactions while maintaining a consistent brand voice.
Monitor social media trends, competitor activity, and emerging platforms, and identify opportunities and recommend new approaches.
Track social media performance and key performance indicators, and recommend ways to improve reach, engagement, and overall results.
Support promotional campaigns, limited-time offers, catering initiatives, and local store marketing through social media content and influencer partnerships.
Develop and execute targeted local store marketing toolkits and strategies to increase restaurant traffic, launch new locations, and build brand awareness in key markets.
Coordinate and attend community activations, local partnerships, and grand openings, working with restaurants and field teams to ensure execution.
Participate in public relations planning and execution, including press releases, media pushes, food drop activations, and local news coverage.
Ensure all content reflects Leeann Chin’s brand identity, tone, and marketing priorities.