Product Marketing Manager, Knowledge Work - Enterprise

Anthropic•San Francisco, CA

1d•$255,000 - $320,000•Hybrid

About The Position

Anthropic is seeking an individual-contributor Product Marketing Manager to own positioning for Claude’s core knowledge-work products, including Chat, Cowork, and the broader non-coding suite, for enterprise decision makers and administrators. The role focuses on helping enterprise leaders understand, evaluate, deploy, govern, and scale Claude, with particular attention to security and observability, workspace management and deployment controls, and pricing and packaging. The role owns product marketing materials and programs including launches, website and product-page messaging, pitch decks, battlecards, persona narratives, pricing and packaging communications, admin communications, and libraries of enterprise deployment use cases. The successful candidate will work closely with Product, Finance, GTM, Marketing, Partners, and Communications, while personally writing and shipping assets in a fast-paced launch environment. They will also use Claude, Skills, and automations to build systems that keep messaging, personas, positioning, and enablement materials current. Staff in this role are expected to work from the San Francisco or New York office at least two days a week, with some flexibility potentially available for an interim period during relocation. Anthropic currently expects all staff to be in an office at least 25% of the time, though some roles may require more. The annual salary range is $255,000–$320,000 USD. Minimum education is a bachelor’s degree or an equivalent combination of education, training, and/or experience; the required field of study must be relevant to the role, as demonstrated through coursework, training, or professional experience.

Requirements

Have owned positioning and messaging for an established enterprise software product, with decision makers and IT, security, or admin teams as a core audience.
Have worked on enterprise pricing and packaging, including plan presentation, communicating changes, and developing a value story for buyers.
Have built ICP and persona frameworks and translated research into messaging for websites, collateral, campaigns, and content.
Have built sales enablement assets and worked directly with sales teams on objection handling and win/loss analysis.
Understand how enterprises evaluate, buy, deploy, and govern software, including identity and access, security and compliance review, data governance, observability, workspace management, and usage and spend controls.
Have strong writing and storytelling skills, including the ability to explain technical topics clearly and adapt tone and complexity across pitch decks, web copy, battlecards, and admin communications.
Be comfortable operating autonomously as an individual contributor and writing and shipping assets directly.
Demonstrate systems thinking and the ability to move quickly and with conviction in an evolving environment.
Be well-versed in using AI, especially Claude, to inform and automate product marketing work, and have built systems to update PMM foundations and share them with dependent teams.
Have experience marketing AI or productivity software to enterprise decision makers and IT, security, or admin audiences.
Have a bachelor’s degree or an equivalent combination of education, training, and/or experience.
Have a field of study relevant to the role, demonstrated through coursework, training, or professional experience.

Nice To Haves

7+ years of product marketing experience, including experience as a Senior PMM or PMM Lead at an enterprise productivity, collaboration, or knowledge-work software company, with ownership of admin, security, platform, or pricing positioning.
Experience marketing to customers in regulated industries such as financial services or healthcare.
Experience building admin education or community programs.
Experience with analyst-relations processes and reports, such as Gartner or Forrester.
Experience with usage-based or consumption pricing.

Responsibilities

Define and own positioning and messaging for Chat, Cowork, and Claude’s core knowledge-work products for enterprise administrators and decision makers.
Lead positioning and launches related to security and observability, workspace management, and deployment controls, partnering with Product to explain new capabilities and their value.
Build and maintain sales enablement materials, including pitch decks, battlecards, and objection-handling resources, and help GTM teams address security, deployment, and pricing questions.
Develop proof points, comparisons, and narratives to help decision makers, administrators, IT, and security teams evaluate Claude and justify investment and rollout.
Partner with Product, Finance, and GTM on Claude Enterprise plans, pricing, and packaging, and develop the cost and value story for customers.
Develop ICP and persona frameworks for enterprise decision makers and administrators, including executive buyers, IT, security, compliance, and workspace owners.
Own website and product-page messaging for Claude Enterprise, including admin controls, security, governance, plans, and pricing.
Build libraries of successful enterprise deployment and admin use cases organized by product, function, or industry.
Partner with Product and Communications on enterprise launches, admin communications, help content, and ongoing education about changes, controls, and next steps.
Partner with GTM, Marketing, and Partners to keep materials current and consistent.
Use Claude, including Skills and automations, to create systems that maintain positioning, messaging, personas, and enablement materials.
Contribute to analyst-relations materials for the enterprise knowledge-work portfolio where they overlap with positioning and messaging.