Product Marketing Lead, Enterprise

Scale AI • San Francisco, CA

1d • $190,000 - $238,000

About The Position

Scale’s product marketing team develops and executes strategies to drive awareness and engagement for Scale’s offerings. The team uses customer insights to shape product development and messaging, and partners with product, engineering, research, sales, communications, and marketing to create a cohesive customer experience and support customers’ AI transformation journeys.

The Product Marketing Lead will develop and optimize vertical-specific messaging and content for Scale’s applications business. The role owns go-to-market and marketing for financial services and leads launches into new verticals, creating positioning and messaging for executive, technical, and business buyers. It combines strategic planning with hands-on execution, including sales enablement, customer-facing content, integrated campaigns, account-based programs, events, pipeline measurement, and creation of a repeatable playbook for entering new verticals.

Requirements

• At least 6 years of product marketing, industry marketing, or segment marketing experience in B2B enterprise environments.
• Experience in financial services or another regulated industry; financial services experience is preferred.
• A track record of developing sales plays, deal support, and enablement in partnership with sales leaders, and running ABM, field, or campaign programs tied to pipeline.
• Experience launching or scaling a new vertical or segment, or a demonstrated ability to launch a second market faster than the first.
• Understanding of AI/ML technology and/or an intuition for developing content for executive buyers, IT, and business users.
• Ability to prioritize across competing priorities, say no, and influence across functions and levels, including executives, without direct authority.
• Excellent written and verbal communication, storytelling, and analytical skills, with strong attention to detail.

Nice To Haves

• Experience marketing AI, data, or developer platform products to enterprise buyers.
• Experience launching a new vertical at a platform company.
• Experience working with analyst relations teams.
• Experience with customer marketing, including case studies, testimonials, and customer event participation.

Responsibilities

• Own go-to-market and marketing for financial services and lead the launch of new verticals for Scale’s applications business.
• Develop clear, compelling positioning and messaging for executive, technical, and business buyer personas in each vertical.
• Partner with sales leaders to build and maintain sales plays, battlecards, and enablement materials, and support active pursuits with tailored messaging and executive briefings.
• Create marketing assets such as decks, one-pagers, videos, blog posts, and web content to communicate Scale’s value to vertical leaders and support sales pursuits.
• Design and run integrated campaigns and account-based programs with sales, field marketing, growth marketing, product, and communications, contributing directly to pipeline targets.
• Work with field marketing and events teams to develop vertical event strategies, content, and experiences that engage customers and target accounts.
• Build a repeatable playbook for taking new verticals to market and make recommendations about where Scale should invest next.
• Measure performance across verticals and accounts and report pipeline and program impact to sales and marketing leadership.

Benefits

• Comprehensive health coverage.
• Dental coverage.
• Vision coverage.
• Retirement benefits.
• Learning and development stipend.
• Generous paid time off.
• The role may be eligible for a commuter stipend.
• Eligible roles include equity-based compensation, subject to Board of Director approval.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed