Product Marketing Manager, Knowledge Work - Enterprise

Anthropic•San Francisco, NY

9h•Hybrid

About The Position

Anthropic is hiring an individual-contributor Product Marketing Manager to own positioning for Claude’s core knowledge-work products—including Chat, Cowork, and the broader non-coding suite—for enterprise decision makers and administrators. The role focuses on enterprise adoption and deployment, with particular emphasis on security and observability, workspace management and deployment controls, and pricing and packaging. The manager will create and maintain the materials that help customers evaluate Claude, justify adoption internally, deploy it safely, and scale it across their organizations. This is a hands-on role in a high-usage product area with a fast launch cadence. The manager will directly write and ship positioning, sales enablement, persona, website, launch, pricing, and admin-communications materials, and use Claude—including Skills and automations—to keep the underlying product-marketing systems current. The role partners closely with Product, Finance, GTM, Marketing, Partners, and Communications, and also contributes to analyst-relations materials where they overlap with the portfolio’s positioning and messaging. The role is expected to work from Anthropic’s San Francisco or New York office at least two days per week. Anthropic’s general location-based hybrid policy currently expects staff to be in an office at least 25% of the time. The listed annual salary range is $255,000–$320,000 USD. A bachelor’s degree or an equivalent combination of education, training, and/or experience is required; the field of study should be relevant to the role through coursework, training, or professional experience.

Requirements

Experience owning positioning and messaging for an established enterprise software product, with decision makers and IT, security, or administrator teams as core audiences.
Experience with enterprise pricing and packaging, including presenting plans, communicating changes, and developing a value story for buyers.
Experience building ICP and persona frameworks and translating research into messaging for websites, collateral, campaigns, and content.
Experience building sales-enablement assets and working directly with sales teams on objection handling and win/loss analysis.
Understanding of how enterprises evaluate, buy, deploy, and govern software, including identity and access, security and compliance review, data governance, observability, workspace management, and usage and spend controls.
Strong writing and storytelling skills, including the ability to clarify technical topics and adapt tone and complexity for pitch decks, web copy, battlecards, and administrator communications.
Ability to operate autonomously as an individual contributor and write and ship assets directly.
Systems-thinking ability and capacity to move quickly and decisively in an evolving environment.
Proficiency using AI, especially Claude, to inform and automate product-marketing work, including building systems that update PMM foundations and share them with dependent teams.
Experience marketing AI or productivity software to enterprise decision makers and IT, security, or administrator audiences.
Bachelor’s degree or equivalent combination of education, training, and/or experience; relevant field of study demonstrated through coursework, training, or professional experience.

Nice To Haves

Seven or more years of product marketing experience, including experience as a Senior PMM or PMM Lead at an enterprise productivity, collaboration, or knowledge-work software company, with ownership of administrator, security, platform, or pricing positioning.
Experience marketing to customers in regulated industries such as financial services or healthcare.
Experience building administrator education or community programs.
Experience with analyst-relations processes and reports, such as Gartner or Forrester.
Experience with usage-based or consumption pricing.

Responsibilities

Own positioning and messaging for Chat, Cowork, and Claude’s core knowledge-work products for enterprise administrators and decision makers.
Lead positioning and launches related to enterprise security and observability, workspace management, and deployment controls, working with Product to communicate the value of new capabilities.
Build and maintain sales-enablement materials, including pitch decks, battlecards, and objection-handling resources, and help GTM teams answer security, deployment, and pricing questions.
Develop proof points, comparisons, and narratives to help decision makers, administrators, and IT and security teams evaluate Claude and justify investment and rollout.
Partner with Product, Finance, and GTM on Claude Enterprise plans, pricing, and packaging, and develop the cost and value story for customers.
Develop ICP and persona frameworks for enterprise decision makers and administrators, including executive buyers, IT, security, compliance, and workspace owners.
Own website and product-page messaging for Claude Enterprise, including admin controls, security, governance, plans, and pricing.
Build libraries of enterprise deployment and administrator use cases by product, function, and industry so successful rollouts can be replicated.
Partner with Product and Communications on enterprise launches, creating administrator communications, help content, and ongoing education about changes, controls, and next steps.
Partner with GTM, Marketing, and Partners to keep messaging and materials current and consistent.
Use Claude, including Skills and automations, to build systems that keep positioning, messaging, personas, and enablement materials up to date and accessible to dependent teams.
Contribute to analyst-relations materials for the enterprise knowledge-work portfolio where they overlap with positioning and messaging work.