Marketing Manager, Enterprise

McGraw Hill LLC. • UNAVAILABLE, UNAVAILABLE

7d

About The Position

McGraw Hill Higher Education is seeking a Marketing Manager to plan and execute campaigns and field marketing programs for enterprise solutions and services. Reporting to the Director, Enterprise B2B Marketing, the role connects institutional leaders with relevant solutions through targeted campaigns, conferences, webinars, and account-focused outreach. The Marketing Manager partners closely with enterprise sales and product marketing to translate institutional needs and sales priorities into coordinated marketing activities that build awareness, generate qualified interest, and support opportunity development.

The position is suited to someone with marketing experience or a sales background who understands customer needs, builds strong partnerships, and can learn and apply marketing practices. Responsibilities include managing integrated campaigns, account-focused programs, events, approved messaging and resources, lead follow-up and nurture activities, and performance tracking.

Requirements

• Bachelor's degree required.
• Proficiency with Salesforce and Microsoft Office Suite.
• Ability to travel up to 30%.
• Relevant experience in marketing, sales, account management, or a related customer-facing role.
• Understanding of how sales teams build relationships, identify needs, and develop opportunities.
• Experience executing campaigns or events, or demonstrated aptitude and willingness to learn audience targeting, campaign planning, nurture, and measurement.
• Strong analytical and critical thinking skills.
• Strong writing and communication skills, with the ability to adapt messaging to different audiences.
• Strong project management skills and ability to coordinate multiple initiatives across teams.
• Collaborative approach and ability to move work forward independently.

Responsibilities

• Plan and execute integrated campaigns aligned with Enterprise priorities, including new solution launches, managing audiences, timelines, deliverables, and follow-up in partnership with product marketing and sales.
• Understand priority accounts and sales objectives; develop targeted outreach and programs that engage institutional stakeholders, generate qualified meetings, and support opportunity development.
• Build knowledge of decision-makers, institutional needs, buying processes, and use cases to inform campaign targeting and execution.
• Coordinate conferences, regional events, VIP events, and account-specific events, including agenda development, engagement strategies, attendee participation, and post-event follow-up.
• Collaborate with product marketing to apply approved messaging and adapt existing resources for specific audiences, campaigns, and sales outreach.
• Coordinate with sales and marketing operations on lead routing, timely follow-up, and nurture activities based on expressed interests and institutional needs.
• Track leads, customer engagement, qualified meetings, and campaign contribution to pipeline; use findings to refine targeting, messaging, and execution.

Benefits

• A full range of medical and/or other benefits, depending on the position offered.
• An annual bonus plan may be provided as part of the compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level