Enterprise Demand Generation Marketing Manager

Runway • San Francisco, CA

18h • $100,000 - $180,000

About The Position

Runway is hiring an Enterprise Demand Generation Marketing Manager to build and operate programs that generate pipeline. Based in the San Francisco office, the role is also open to remote candidates in the U.S. The manager owns campaigns across paid media, webinars, account-based marketing, and social, from strategy through launch and optimization. This is a builder role focused on establishing new programs, launching them quickly, and scaling effective approaches. The position partners closely with Sales, Product Marketing, Content, Design, and RevOps to turn target accounts into qualified pipeline.

Requirements

• At least 3 years of hands-on experience running paid campaigns on LinkedIn, Google, or Meta, with a track record of hitting pipeline targets.
• Experience building and scaling a webinar program that converts attendees into pipeline.
• Experience running account-based marketing in close partnership with Sales, including account selection, orchestration, and measurement.
• A track record of using paid and organic social as a demand channel.
• Strong analytical skills, including comfort with attribution and funnel metrics, and ability to turn data into decisions.
• Working knowledge of marketing automation and CRM tools, such as HubSpot or Marketo and Salesforce.
• Clear, concise communication skills and the ability to align multiple teams around a plan.
• Experience marketing to large, complex organizations with long sales cycles and multiple stakeholders.
• Strong project management skills, including managing overlapping campaigns and organizing timelines, owners, and dependencies.
• A builder’s mindset and preference for creating programs, processes, and playbooks from scratch.
• A collaborative approach, including working across teams, sharing credit, taking feedback, and treating Sales as a partner.
• Comfort using AI tools in daily workflows for tasks such as drafting copy, building audience lists, and analyzing campaign results.

Nice To Haves

• Experience marketing to creative, media, or enterprise audiences.
• Experience on an early-stage or scaling marketing team.
• Familiarity with AI tools that speed up campaign production and analysis.

Responsibilities

• Plan, launch, and optimize paid campaigns across LinkedIn, Google, Meta, and content syndication, including budget pacing, testing, and reporting on CAC, pipeline, and ROI.
• Run the webinar program end to end, including topic and speaker selection, promotion, production, and follow-up through pipeline conversion.
• Partner with Sales to define target account lists and develop tiered account-based marketing plays (1:1, 1:few, and 1:many), coordinating multi-channel touches to drive engagement and meetings.
• Use paid and organic social to reach buyers, amplify campaigns, and generate demand in partnership with Content and Creative.
• Define KPIs for each program and work with RevOps on dashboards that show contribution to pipeline and revenue.
• Establish new channels and programs, test quickly, discontinue ineffective efforts, and scale successful ones.
• Align regularly with Sales, SDRs, Product Marketing, Content, Design, and RevOps on targets, messaging, and handoffs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed