Sr. Marketing Manager, Enterprise ABM

Pelago•New York, NY

3d•$140,000 - $155,000•Hybrid

About The Position

Pelago is hiring a Sr. Marketing Manager, Enterprise ABM to build and run its employer account-based marketing program. The role turns Pelago’s positioning into account-level programs that open and advance conversations with large, complex employer organizations, reaching benefits, HR, finance, and other decision-makers through paid, contact-based, and digital channels. The manager will coordinate closely with Channel Marketing, Product Marketing, Events, Business Development, GTM Systems, and commercial leadership to deliver a consistent approach to priority accounts. Responsibilities include developing tiered account programs and plans, aligning partner and employer efforts, owning paid and contact-based advertising, managing website priorities and analytics, and reporting on account engagement and conversion. The role also applies AI and account signals to improve research, personalization, follow-up, and prioritization. This is a hybrid role with a high-collaboration rhythm, requiring three days per week in Pelago’s New York City office. The position is full-time. Pelago is unable to offer visa sponsorship for this position.

Requirements

At least 7 years of experience in B2B marketing, including at least 3 years designing and running ABM programs for enterprise accounts.
A record of opening and advancing conversations in long, multi-stakeholder sales.
Hands-on experience with contact-based and account-based advertising platforms, paid media, and web analytics.
Experience coordinating with channel or partner marketing teams in shared accounts.
Working knowledge of Salesforce and HubSpot, with the ability to build reports independently.
Ability to lead peers and sellers without direct authority, establish operating rhythms, maintain plans, and hold stakeholders accountable.
Hands-on use of AI tools in work and curiosity about further applications.

Nice To Haves

Experience selling to HR, benefits, or healthcare buyers is strongly preferred.

Responsibilities

Design and run a tiered ABM program for priority employer accounts, ranging from one-to-one programs for the largest opportunities to scaled programs for a broader set.
Partner with Business Development, Channel Marketing, and GTM Systems on account selection and prioritization.
Build account plans that map buying groups, persona-specific messaging, and sequences of touchpoints to initiate and advance employer conversations.
Run regular account reviews with Business Development and Sales to track account progress, next steps, and ownership.
Align employer programs with Channel Marketing plans and partner programs so shared accounts receive a coordinated message.
Work with Product Marketing to incorporate the value story and supporting evidence throughout the sales conversation, including the business case for finance leaders.
Develop account programs around events with the Events team, including target attendees, meeting generation, and follow-up ownership.
Own the commercial marketing calendar, coordinating launches, events, content, and paid programs.
Own Pelago’s contact-based advertising platform, including audience strategy, buying-group targeting, creative testing, and budget.
Own paid media strategy and spend across channels.
Own website priorities and buyer-conversion analytics, working with agency and web partners.
Report on account engagement, progression, and conversion using attribution and reporting maintained by GTM Systems.
Work with GTM Systems to apply AI to account research, personalization, and follow-up.
Use intent, engagement, and relationship signals to determine where to focus effort.
Coordinate with Product Marketing, Channel Marketing, Events, Business Development, GTM Systems, Content and Social, the creative agency, and commercial leadership across Employer Sales and Health Plans & Partnerships.