Enterprise ABM Manager

Nooks

About The Position

Nooks is hiring an Enterprise ABM Manager to build account-based marketing programs that help the company win large enterprise customers. The role owns engagement across top target accounts and works closely with Enterprise Sales to understand each account, map buying committees, and create programs that open doors, expand relationships, and accelerate deals. Programs may range from one-to-one efforts built around a single opportunity to scaled plays for many stakeholders. The manager will report to the Head of Field and Executive Marketing and partner with Enterprise Sales, the Executive Programs Manager, Growth Marketing, Product Marketing, Customer Success, and Marketing Operations. The role is responsible for developing Nooks’ enterprise ABM approach, engaging stakeholders through personalized and multi-channel programs, advancing pipeline, and measuring account-level results.

Requirements

At least 6 years of experience in account-based marketing, field marketing, or enterprise demand generation at a B2B SaaS company.
A track record of building ABM programs that created and accelerated enterprise pipeline with large, complex buying committees.
Experience working side by side with Enterprise AEs and sales leaders on account plans and deal strategy.
Strong analytical skills and comfort turning account data into clear recommendations.
Credibility with sellers and the judgment to choose the right play for each account and moment.
Excellent project management skills, including the ability to run many personalized programs at once.
A creative, builder-oriented approach to designing and testing new plays and scaling what works.

Nice To Haves

Experience marketing to CROs, sales leaders, or RevOps leaders.
Experience running ABM pilots with a defined account list and clear before-and-after measurement.

Responsibilities

Design and run Nooks’ ABM motion across top enterprise target accounts, using tiered 1:1, 1:few, and 1:many plays.
Partner with Enterprise Sales leadership on account selection, tiering, and quarterly account plans.
Define the ABM playbook, operating rhythm, and success metrics so the program can scale as the enterprise team grows.
Map buying committees with AEs and SDRs and build personalized programs for champions, end users, and director- and VP-level stakeholders.
Create account-specific experiences, including onsite workshops, team lunch-and-learns, and private demos.
Run personalized gifting and direct mail for target accounts with Field Marketing.
Leverage executive events for C-suite and senior-level engagement in target accounts.
Partner with Growth Marketing on digital account activation.
Work with Product Marketing and Content to develop account- and industry-specific messaging, points of view, and assets.
Bring customer advocates into target-account programs in partnership with Customer Success.
Run programs that move open enterprise opportunities from first meeting through evaluation and close.
Use intent data, engagement signals, and account research to advise Sales on where to focus and when.
Track account engagement, buying-committee coverage, meetings, pipeline created, and pipeline velocity across accounts.
Partner with Marketing Operations on attribution and account-level reporting.
Share regular readouts with Sales and Marketing leadership and refine programs based on results.