ABM

Parallel Web Systems•Bay Area, CA

3d•$150,000 - $250,000•Onsite

About The Position

Parallel is hiring an account-based marketing professional to build its ABM program from the ground up. The role will design and run 1:1, 1:few, and 1:many campaigns for high-value enterprise accounts, working closely with enterprise sales to select targets, map buying committees, and personalize outreach that advances deals. The role owns campaigns end to end, including messaging, channel mix across digital, email, direct mail, events, and executive engagement, as well as measurement. Working as a hands-on individual contributor alongside the senior enterprise marketer, this person will turn one-off campaigns into repeatable programs and be accountable for account engagement, funnel conversion, and marketing-sourced pipeline. Parallel is a web infrastructure company whose products provide programmatic web access for AI agents used in sales, marketing, insurance, and coding. Its team works fully in person between its Palo Alto headquarters and San Francisco office.

Requirements

Experience running ABM and enterprise demand generation at a high-growth B2B technology company.
Experience with CRM, marketing automation, intent data, and account intelligence tools, using them to segment, target, and measure campaigns.
Use data to evaluate account warming, campaign effectiveness, and campaign spend.
Strong content and writing skills, with the ability to adapt content to channels and formats and protect brand voice.
Fluency with AI-native tools without relying on them for ideas.
Willingness to build and operate the program as an individual contributor rather than manage someone else doing the work.

Nice To Haves

Experience in AI, developer infrastructure, or cloud.

Responsibilities

Build Parallel’s account-based marketing program from the ground up.
Design and run 1:1, 1:few, and 1:many campaigns for high-value enterprise accounts.
Work with enterprise sales to select target accounts, map buying committees, and personalize outreach to advance deals.
Own campaign messaging, channel mix across digital, email, direct mail, events, and executive engagement, and campaign measurement.
Partner with the senior enterprise marketer as a hands-on individual contributor to turn one-off plays into repeatable programs.
Drive account engagement, funnel conversion, and marketing-sourced pipeline.