ABM Specialist
About The Position
MaintainX is hiring an ABM Specialist for its Customer Growth Marketing team. The role supports the account-based marketing program focused on expanding within existing Enterprise and Mid-Market customers by introducing MaintainX to new sites and departments and growing the expansion pipeline. The specialist will execute campaigns that reach named accounts with timely, relevant messaging across paid and coordinated channels. The ABM Specialist will work closely with the Senior Manager, ABM, who sets strategy and signal design, and partner with Sales, Customer Success, Events, and Content. Within 6 to 12 months, the specialist is expected to run paid programs independently, own pipeline KPIs, and design account plays. MaintainX is part of Autodesk Operations Solutions.
Requirements
- At least 4 years of experience in B2B SaaS marketing, with hands-on paid digital, ABM, or demand generation experience.
- Experience managing paid campaigns, ideally on LinkedIn and programmatic channels, and optimizing for pipeline quality rather than volume.
- A track record of executing multi-channel campaigns end to end, ideally ABM campaigns.
- Working knowledge of Outreach or a similar tool and Salesforce.
- Strong project management skills across multiple campaigns and deadlines.
- Comfort pulling performance data, spotting trends, and explaining their meaning.
- Initiative and comfort with ambiguity in a high-growth environment where priorities can change.
Nice To Haves
- Experience with ABM or sales intelligence tools such as UserGems, ZoomInfo, Clay, Demandbase, or 6sense.
- Experience with direct mail or other offline ABM tactics.
- Background in industrial or operations software.
Responsibilities
- Run paid ABM programs on LinkedIn and programmatic channels, building audiences from account lists and signals, adjusting budgets and creative based on engagement, and testing new channels as budget grows.
- Plan and launch coordinated campaigns across webinars, events, email, and direct mail, timed to account activity and Sales priorities.
- Set up and quality-check campaigns in ABM and marketing tools, and maintain clean account and contact data.
- Write briefs for ads and landing pages for Creative and maintain a campaign refresh calendar.
- Report on campaign results and propose one-to-few and one-to-one account plays.
- Within 6 to 12 months, independently run paid programs, own pipeline KPIs, and design account plays.
Benefits
- Compensation may include an annual bonus and equity, depending on the role.
- For United States roles, benefits are described at benefits.autodesk.com; benefits differ by country and may vary in health coverage, retirement, and leave.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
