ABM Specialist
About The Position
The ABM Specialist will execute account-based marketing programs for MaintainX’s Customer Growth Marketing team, supporting site expansion within existing Enterprise and Mid-Market customers. The role focuses on reaching named accounts with timely, relevant campaigns that introduce MaintainX to additional sites and departments and grow the expansion pipeline. The specialist will run paid ABM programs on LinkedIn and programmatic platforms, building audiences from account lists and signals, adjusting budgets and creative based on engagement, and testing channels as budgets grow. They will plan and launch coordinated campaigns across webinars, events, email, and direct mail, aligned with account activity and Sales priorities. They will configure and QA campaigns in ABM and marketing tools, maintain clean account and contact data, prepare creative briefs for ads and landing pages, and manage a campaign refresh calendar. The role also includes reporting on campaign performance and developing ideas for one-to-few and one-to-one account plays. The specialist will work closely with the Senior Manager, ABM, who sets strategy and signal design, and partner with Sales, Customer Success, Events, and Content. Within 6 to 12 months, the specialist is expected to run paid programs independently, own pipeline KPIs, and design account plays.
Requirements
- At least 4 years of experience in B2B SaaS marketing.
- Hands-on experience in paid digital, ABM, or demand generation.
- Experience managing paid campaigns, ideally on LinkedIn and programmatic platforms, and optimizing for pipeline quality rather than volume.
- A track record of executing multi-channel campaigns end to end, ideally ABM campaigns.
- Working knowledge of Outreach or a similar tool and Salesforce.
- Strong project management skills, including managing multiple campaigns and deadlines.
- Ability to pull performance data, identify trends, and explain their implications.
- Initiative and comfort with ambiguity in a high-growth environment where priorities may change.
Nice To Haves
- Experience with ABM or sales intelligence tools such as UserGems, ZoomInfo, Clay, Demandbase, or 6sense.
- Experience with direct mail or other offline ABM tactics.
- Background in industrial or operations software.
Responsibilities
- Execute paid ABM programs on LinkedIn and programmatic platforms.
- Build audiences using account lists and signals, adjust budget and creative based on engagement, and test new channels as budget grows.
- Plan and launch coordinated campaigns across webinars, events, email, and direct mail, aligning them with account activity and Sales priorities.
- Set up and QA campaigns in ABM and marketing tools.
- Keep account and contact data clean to support accurate targeting.
- Write briefs for ads and landing pages for Creative and manage a campaign refresh calendar.
- Report on campaign results and develop ideas for one-to-few and one-to-one account plays.
- Work with the Senior Manager, ABM, and partner with Sales, Customer Success, Events, and Content.
- Progress to running paid programs independently, owning pipeline KPIs, and designing account plays.
Benefits
- Compensation may include commission, an annual bonus, and equity, depending on the role.
- Benefits are available, with plans varying by country; U.S. benefits are described at benefits.autodesk.com, and benefits for Canada and other countries differ in health coverage, retirement, and leave.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
