ABM Specialist
About The Position
MaintainX is a mobile-first work execution platform for industrial and frontline teams and is part of Autodesk Operations Solutions. The ABM Specialist joins the Customer Growth Marketing team and supports the account-based marketing program focused on expanding existing Enterprise and Mid-Market customers to new sites and departments. The role executes campaigns to reach named accounts with timely, relevant outreach and help grow the expansion pipeline. The specialist manages paid ABM programs on LinkedIn and programmatic channels, builds audiences from account lists and signals, adjusts budgets and creative based on engagement, and tests new channels as budgets grow. The role also coordinates campaigns across webinars, events, email, and direct mail around account activity and Sales priorities. Responsibilities include setting up and quality-checking campaigns, maintaining clean account and contact data, briefing Creative on ads and landing pages, managing a creative refresh calendar, reporting results, and developing ideas for one-to-few and one-to-one account plays. The ABM Specialist works closely with the Senior Manager, ABM, who sets strategy and signal design, and partners with Sales, Customer Success, Events, and Content. Within 6 to 12 months, the specialist is expected to run paid programs independently, own pipeline KPIs, and design account plays.
Requirements
- At least 4 years of experience in B2B SaaS marketing.
- Hands-on paid digital, ABM, or demand generation experience.
- Experience managing paid campaigns, ideally on LinkedIn and programmatic, and optimizing for pipeline quality rather than volume.
- A track record of executing multi-channel campaigns end to end, ideally ABM campaigns.
- Working knowledge of Outreach or a similar tool and Salesforce.
- Strong project management skills across multiple campaigns and deadlines.
- Comfort pulling performance data, spotting trends, and explaining their implications.
- Initiative and comfort with ambiguity in a high-growth environment where priorities may shift.
Nice To Haves
- Experience with ABM or sales intelligence tools such as UserGems, ZoomInfo, Clay, Demandbase, or 6sense.
- Experience with direct mail or other offline ABM tactics.
- Background in industrial or operations software.
Responsibilities
- Execute paid ABM programs on LinkedIn and programmatic channels.
- Build audiences from account lists and signals; adjust budgets and creative based on engagement and test new channels as budget grows.
- Plan and launch coordinated campaigns across webinars, events, email, and direct mail, timed to account activity and Sales priorities.
- Set up and quality-check campaigns in ABM and marketing tools.
- Maintain clean account and contact data to reach the right people.
- Write briefs for ads and landing pages for Creative and maintain a campaign refresh calendar.
- Report on campaign results and identify ideas for one-to-few and one-to-one account plays.
- Work with the Senior Manager, ABM, and partner with Sales, Customer Success, Events, and Content.
- Run paid programs independently, own pipeline KPIs, and design account plays within 6 to 12 months.
Benefits
- Compensation may include commission, an annual bonus, and equity, depending on the role.
- Benefits vary by country; United States benefits are described at benefits.autodesk.com, and plans differ in Canada and other countries for health coverage, retirement, and leave.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
