ABM Specialist
About The Position
The ABM Specialist will execute account-based marketing programs on the Customer Growth Marketing team, supporting site expansion among existing Enterprise and Mid-Market customers. The role focuses on introducing MaintainX to new sites and departments within named accounts and growing the expansion pipeline. The specialist will manage paid ABM campaigns on LinkedIn and programmatic channels, build audiences from account lists and signals, adjust budgets and creative based on engagement, and test additional channels as budgets grow. The role also plans and launches coordinated campaigns across webinars, events, email, and direct mail, aligned with account activity and Sales priorities. Responsibilities include setting up and quality-checking campaigns, maintaining clean account and contact data, briefing Creative on ads and landing pages, maintaining a creative refresh calendar, reporting campaign results, and proposing one-to-few and one-to-one account plays. The role works closely with the Senior Manager, ABM, who sets strategy and signal design, and partners with Sales, Customer Success, Events, and Content. Within 6 to 12 months, the specialist is expected to run paid programs independently, own pipeline KPIs, and design account plays.
Requirements
- At least 4 years of experience in B2B SaaS marketing.
- Hands-on paid digital, ABM, or demand generation experience.
- Experience managing paid campaigns, ideally on LinkedIn and programmatic channels, and optimizing for pipeline quality rather than volume.
- A track record of executing multi-channel campaigns end to end, ideally ABM campaigns.
- Working knowledge of Outreach or a similar tool, and Salesforce.
- Strong project management skills across multiple campaigns and deadlines.
- Ability to analyze performance data, identify trends, and explain their implications.
- Initiative and comfort with ambiguity and shifting priorities in a high-growth environment.
Nice To Haves
- Experience with ABM or sales intelligence tools such as UserGems, ZoomInfo, Clay, Demandbase, or 6sense.
- Experience with direct mail or other offline ABM tactics.
- Background in industrial or operations software.
Responsibilities
- Execute ABM programs to reach named accounts with timely, relevant campaigns.
- Manage paid ABM programs on LinkedIn and programmatic channels, including audience building, budget and creative optimization, and channel testing.
- Plan and launch coordinated campaigns across webinars, events, email, and direct mail in alignment with account activity and Sales priorities.
- Set up and quality-check campaigns in ABM and marketing tools.
- Maintain clean account and contact data to support accurate targeting.
- Write ad and landing page briefs for Creative and maintain a campaign refresh calendar.
- Report on campaign results and propose one-to-few and one-to-one account plays.
- Progress toward independently running paid programs, owning pipeline KPIs, and designing account plays.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
