ABM Specialist

MaintainX (An Autodesk Company)•Miami, FL

4d•$66,000 - $122,000

About The Position

MaintainX, part of Autodesk Operations Solutions, is hiring an ABM Specialist for its Customer Growth Marketing team. The role supports the account-based marketing program that drives site expansion within existing Enterprise and Mid-Market customers. The specialist will execute campaigns that introduce MaintainX to new sites and departments and help grow the expansion pipeline. The ABM Specialist will run paid account-based marketing programs on LinkedIn and programmatic channels, build audiences from account lists and signals, adjust budgets and creative based on engagement, and test additional channels as budgets grow. The role also plans and launches coordinated campaigns across webinars, events, email, and direct mail, aligned with account activity and Sales priorities. The position is responsible for setting up and quality-checking campaigns in ABM and marketing tools, maintaining clean account and contact data, writing briefs for ad and landing-page creative, maintaining a creative refresh calendar, and reporting on campaign results. The specialist will contribute ideas for one-to-few and one-to-one account plays. They will work closely with the Senior Manager, ABM, who sets strategy and signal design, and collaborate with Sales, Customer Success, Events, and Content. Within 6 to 12 months, the specialist is expected to run paid programs independently, own pipeline KPIs, and design account plays. The company describes a fast-growing environment with autonomy, shifting priorities, and an expectation that employees bring ideas and deliver output. Compensation may include base pay and, depending on the role, commission, an annual bonus, and equity. Benefits vary by country.

Requirements

At least 4 years of experience in B2B SaaS marketing.
Hands-on paid digital, ABM, or demand generation experience.
Experience managing paid campaigns; LinkedIn and programmatic experience is preferred.
Experience optimizing paid campaigns for pipeline quality rather than volume.
A track record of executing multi-channel campaigns end to end; ABM campaign experience is preferred.
Working knowledge of Outreach or a similar tool and Salesforce.
Strong project management skills across multiple campaigns and deadlines.
Ability to analyze performance data, identify trends, and explain their implications.
Initiative and comfort with ambiguity and shifting priorities in a high-growth environment.

Nice To Haves

Experience with ABM or sales intelligence tools such as UserGems, ZoomInfo, Clay, Demandbase, or 6sense.
Experience with direct mail or other offline ABM tactics.
Background in industrial or operations software.

Responsibilities

Run paid ABM programs on LinkedIn and programmatic channels.
Build audiences using account lists and signals, and adjust budgets and creative based on engagement.
Test new channels as the budget grows.
Plan and launch coordinated campaigns across webinars, events, email, and direct mail, timed to account activity and Sales priorities.
Set up and quality-check campaigns in ABM and marketing tools.
Maintain clean account and contact data to reach the appropriate people.
Write ad and landing-page briefs for Creative and maintain a creative refresh calendar.
Report on campaign results.
Develop ideas for one-to-few and one-to-one account plays.
Work with the Senior Manager, ABM, Sales, Customer Success, Events, and Content.
Progress to independently running paid programs, owning pipeline KPIs, and designing account plays.