ABM Campaign Manager

Tailscale

3d•$95,000 - $119,000•Remote

About The Position

Tailscale is seeking an Integrated ABM Campaign Manager to develop and scale creative, targeted campaigns that engage priority accounts and drive pipeline across Enterprise and Mid-Market segments. The role owns the strategy and execution of 1:1 and 1:few account-based marketing campaigns, combining paid advertising, personalized content, direct mail, gifting, and coordinated Sales outreach. This is a hands-on role focused on testing ideas, building integrated programs, and using data to assess campaign performance. The Campaign Manager partners with the broader ABM, Sales, and Partner Marketing teams to align campaigns with account priorities, strategic experiences, and partner-led opportunities.

Requirements

At least 5 years of B2B marketing experience, including building ABM campaigns for net-new acquisition and customer expansion.
Experience independently developing and executing multi-channel campaigns from strategy through measurement.
Hands-on experience with LinkedIn advertising, audience segmentation, and marketing automation.
Hands-on experience with personalized landing page platforms such as Userled or Mutiny.
Experience with direct mail, gifting, personalization, or other creative account engagement tactics and platforms such as Reachdesk or Sendoso.
Strong understanding of how marketing campaigns support Sales engagement and pipeline generation.
Comfort working with data, testing new ideas, and using performance insights to improve results.
Organized, creative, and comfortable managing multiple campaigns and stakeholders at once.

Nice To Haves

Experience marketing to technical or Enterprise B2B audiences.
Familiarity with Salesforce, HubSpot, LinkedIn Campaign Manager, Clay, or Common Room.
Experience with partner or co-marketing campaigns.

Responsibilities

Own the strategy, planning, execution, and optimization of integrated ABM campaigns for Enterprise and Mid-Market audiences.
Develop campaign audiences, messaging, channel plans, budgets, and success metrics based on Sales priorities and account insights.
Manage targeted paid advertising, particularly LinkedIn, along with personalized landing pages and other digital ABM experiences.
Own direct mail, gifting, and scalable prospect engagement programs, including gifting workflows.
Partner with Sales and GTM Operations to identify target accounts, build contact lists, and activate campaigns.
Develop coordinated Sales outreach plays and sequences with the Sales Enablement Lead to support campaign engagement and follow-up.
Work with Product Marketing and Content to develop relevant messaging and creative for priority audiences.
Collaborate with Enterprise ABM, Events, and Partner Marketing teams on account-specific activations, event invitations, and joint campaigns.
Identify new campaign opportunities based on engagement signals, account intelligence, and business priorities.
Track performance, test approaches, and optimize for account engagement, meetings, pipeline creation, and progression.

Benefits

Competitive compensation package including base salary, equity, and comprehensive benefits.
Health, vision, and dental coverage for employees and their families, with no waiting period.
Employer-funded retirement contributions with dollar-for-dollar matching up to a maximum annual employer contribution equal to 0.75% of eligible compensation.
$1,500 USD annually for professional development, plus mentorship, coaching, and internal promotion opportunities.
Flexible paid time off.
Paid parental leave top-ups: 20 weeks for birthing parents and 16 weeks for non-birthing parents.
Monthly home internet reimbursement and $500 USD for customizing a home workstation.
Company-owned laptop, with a choice of Mac or PC.
Corporate co-working program and virtual and in-person social events, including an annual company retreat and team off-sites.
Flexible work environment and remote-first work arrangements.