Senior Campaign Manager, ABM

Origami Risk LLC•Atlanta, GA

18h•$93,000 - $116,000•Hybrid

About The Position

The Senior Campaign Manager, ABM owns integrated marketing campaigns for Origami Risk’s Insurance business, with a strong emphasis on account-based marketing and additional responsibility for broader demand generation programs. Reporting to the Director of Growth Marketing, the role partners closely with Sales and cross-functional teams to prioritize target accounts, align messaging with buying signals, and build named-account pipeline. It also leads email and content syndication programs that support the wider funnel. The role translates business, pipeline, and go-to-market priorities into coordinated, multichannel marketing programs. It develops tiered ABM motions, establishes repeatable processes and measurement, and uses campaign and account performance insights to improve targeting, messaging, channel mix, conversion, pipeline, investment, and return on investment. The position also applies AI tools to account targeting, content production, and performance analysis. The starting base salary is $93,000–$116,000, depending on factors including skills, experience, business needs, training, location, and market demands. The position is eligible for a bonus and offers benefits including medical, dental, and vision coverage, wellness reimbursement, life insurance, a 401(k) with company match, and vacation and sick leave under a flexible time-off policy in most states. All full-time positions are hybrid, with many eligible to be completely remote.

Requirements

Bachelor’s degree in marketing, digital marketing, or a related field.
8+ years of experience in integrated marketing, campaigns, or demand generation, including 3+ years in a B2B SaaS environment.
5+ years developing campaign and content strategy and managing cross-functional marketing projects from vision through execution.
Extensive experience analyzing campaign performance and presenting recommendations to diverse stakeholders.
3+ years designing and running ABM programs across 1:1, 1:few, and programmatic motions.
Demonstrated ability to plan and execute multichannel campaigns from concept through measurement.
Strong verbal and written communication skills, including the ability to tailor messaging to different audiences.
Ability to collaborate cross-functionally within a matrixed organization.
Strong organizational and project management skills and ability to manage several campaigns simultaneously.
Analytical mindset and ability to interpret performance data and draw insights.
Current understanding of marketing trends and ability to apply them to campaign work.
Demonstrated aptitude for using AI to work efficiently, analyze information, and enhance marketing execution.
Commitment to continuous learning and professional development.
Hands-on experience running email and webinar programs.
Experience partnering with enterprise sales teams on account selection, buying-group mapping, and pipeline accountability.
Experience using intent or firmographic data to prioritize account investment.

Nice To Haves

Experience with Marketo or similar marketing automation software, Salesforce, and Asana.
Experience with Demandbase or a similar intent platform.

Responsibilities

Own demand generation strategy and campaign execution for the Insurance business, translating business, pipeline, and go-to-market priorities into integrated marketing programs.
Partner with Insurance Sales, Sales Enablement, Product Marketing, and other teams to identify priority segments, solutions, personas, and market opportunities and develop coordinated campaigns.
Develop and orchestrate integrated, multichannel campaigns connecting audiences, messaging, content, channels, and calls to action across the prospect journey.
Partner with Digital, Events, Marketing Operations, Sales, and other channel owners on campaign execution.
Own email and content syndication programs, including strategy, execution, optimization, vendor relationships, budgets, and performance.
Maintain an integrated Insurance campaign plan aligned with sales priorities, product launches, industry events, and broader go-to-market initiatives; manage campaigns against timelines and objectives.
Monitor funnel and campaign performance against pipeline goals, identify gaps and opportunities, and recommend improvements to audience strategy, messaging, channel mix, conversion, pipeline, investment, and ROI.
Operationally lead the ABM program, translating strategy into scalable programs, account plays, execution plans, and measurement.
Build and execute tiered ABM programs across 1:1, 1:few, and programmatic motions using ICP, intent, and engagement data to prioritize accounts and investment.
Partner with Sales and Sales Enablement on target-account selection, buying-committee mapping, account priorities, and coordinated outreach across marketing and sales channels.
Establish repeatable ABM processes, campaign frameworks, and operating cadences for coordinated Marketing and Sales execution.
Track and optimize ABM performance, including account engagement, sourced and influenced pipeline, progression, conversion, and performance by account tier.
Apply AI tools to improve account targeting, content production, and performance analysis.

Benefits

Bonus eligibility.
Medical and dental coverage for employees, dependents, domestic partners, and spouses.
Flexible paid time off options and 10 paid company holidays where available.
Vision insurance, short- and long-term disability insurance, and basic life insurance paid by Origami Risk.
Family leave options, including adoption and foster care placements.
Flexible Spending Account, Health Savings Account, commuter benefits, and dependent care savings account.
401(k) with company match up to 4%.
Employee Assistance Program offering confidential, free support.
Education Assistance Program for industry- or role-specific certifications.
Wellness reimbursement program.
Optional pet insurance, critical illness insurance, and voluntary life and AD&D coverage.
Vacation and sick leave under a flexible time-off policy in most states.