Senior Campaign Manager

Fiserv•Alpharetta, GA

1d•Onsite

About The Position

The Senior Campaign Manager leads enterprise demand generation programs that drive engagement and pipeline across Fiserv. The role partners with Segment Marketing Leaders, Business Unit Marketers, and Sales to design, execute, measure, and optimize integrated campaigns aligned with business objectives, budgets, and timelines. The work supports campaign performance, lead conversion, and revenue growth. The position manages end-to-end campaign execution and develops marketing programs across email, webinars, landing pages, nurture, and trigger-based campaigns. It also oversees campaign measurement and reporting, supports Marketing-to-Sales lead handoffs, and coaches campaign team members. The position is on-site Monday through Friday, requires use of a computer and audio equipment, and may require up to 10% travel. Candidates must already have valid, unrestricted U.S. work authorization; sponsorship is not available.

Requirements

At least 4 years of B2B demand generation and campaign management experience, driving new logo, upsell, cross-sell, and pipeline acceleration.
Hands-on experience with marketing automation platforms such as Marketo, including campaign build, segmentation, dynamic content, nurtures, triggers, A/B testing, lead forms, and scoring.
Experience managing campaign performance, including reporting, analysis, optimization, and stakeholder communication tied to business outcomes.
Experience with Adobe Workfront, Salesforce, Microsoft Teams, SharePoint, and related marketing technologies.
Experience managing lead handoff processes between Marketing and Sales to support follow-up workflows and campaign effectiveness.
Bachelor's degree in marketing or a related field.
Valid and unrestricted U.S. work authorization; candidates who require sponsorship now or in the future will not be considered.

Nice To Haves

Experience using Marketo.
Experience using ON24.
Experience in banking, financial services, and/or software industry marketing.
Experience applying Forrester Decisions best practices and frameworks.

Responsibilities

Partner with Segment Marketing Leaders, Business Unit Marketers, and Sales to define campaign objectives, target audiences, timelines, budgets, and success metrics.
Advise stakeholders on demand generation strategy and recommend campaign design, channel mix, touchpoints, and execution plans aligned with business goals.
Manage end-to-end campaign execution, including intake review, asset coordination, stakeholder alignment, approvals, and launch readiness through Adobe Workfront.
Build and optimize marketing programs across email, webinars, landing pages, nurture, and trigger-based campaigns using marketing automation platforms.
Manage lead handoff processes with Sales and support alignment on follow-up expectations, lead routing, and campaign-related enablement.
Monitor campaign performance, analyze results against goals, and regularly present insights and optimization recommendations to stakeholders.
Establish campaign measurement frameworks, reporting structures, and dashboards to evaluate engagement, pipeline contribution, and program effectiveness.
Coach and mentor campaign team members on execution standards, campaign strategy, prioritization, and performance improvement.

Benefits

Fuel Your Life program supporting physical, financial, social, and emotional well-being.
Paid holidays and generous time-away policies.
No-cost mental health support through Employee Assistance Programs.
Living Proof peer recognition program with points redeemable for rewards.
Eight Employee Resource Groups.
Training, development, and internal mobility opportunities.
Medical, dental, vision, life, and disability insurance options available from day one.
Retirement planning and discounted shares through the Employee Stock Purchase Plan.
Tuition assistance and reimbursement program.
Paid parental, caregiver, and military leave.