Senior Campaign Manager

Fiserv•Alpharetta, GA

2d•Onsite

About The Position

As a Senior Campaign Manager, you will lead enterprise demand generation programs that drive engagement and pipeline across Fiserv. You will partner with Segment Marketing Leaders, Business Unit Marketers, and Sales to design, execute, measure, and optimize integrated campaigns aligned to business objectives, budget, and timing. Your work will help improve campaign performance, strengthen lead conversion, and support revenue growth. This role is on-site Monday through Friday, with in-person collaboration considered essential. It requires use of a computer and audio equipment and may require up to 10% travel. Applicants must currently possess valid and unrestricted U.S. work authorization; candidates requiring sponsorship now or in the future will not be considered. The role is not eligible to be performed in Colorado, California, the District of Columbia, Hawaii, Illinois, Massachusetts, Maryland, Minnesota, New Jersey, New York, Nevada, Rhode Island, Vermont, Virginia, Maine, or Washington.

Requirements

At least 4 years of B2B demand generation and campaign management experience, driving new logo, upsell, cross-sell, and pipeline acceleration.
Hands-on experience with marketing automation platforms, including campaign build, segmentation, dynamic content, nurtures, triggers, A/B testing, lead forms, and scoring.
Experience managing campaign performance, including reporting, analysis, optimization, and stakeholder communication tied to business outcomes.
Experience with Adobe Workfront, Salesforce, Microsoft Teams, SharePoint, and related marketing technologies.
Experience managing lead handoff processes between Marketing and Sales to support follow-up workflows and campaign effectiveness.
Bachelor's degree in marketing or a related field.
Currently possess valid and unrestricted U.S. work authorization; sponsorship is not available now or in the future.

Nice To Haves

Experience using Marketo.
Experience using ON24.
Experience in banking, financial services, and/or software industry marketing.
Experience applying Forrester Decisions best practices and frameworks.

Responsibilities

Partner with Segment Marketing Leaders, Business Unit Marketers, and Sales to define campaign objectives, target audiences, timelines, budgets, and success metrics.
Advise stakeholders on demand generation strategy and recommend campaign design, channel mix, touchpoints, and execution plans aligned to business goals.
Manage end-to-end campaign execution, including intake review, asset coordination, stakeholder alignment, approvals, and launch readiness through Adobe Workfront.
Build and optimize marketing programs across email, webinars, landing pages, nurture, and trigger-based campaigns using marketing automation platforms.
Manage lead handoff processes with Sales and support alignment on follow-up expectations, lead routing, and campaign-related enablement.
Monitor campaign performance, analyze results against goals, and present insights and optimization recommendations to stakeholders on a regular cadence.
Establish campaign measurement frameworks, reporting structures, and dashboards to evaluate engagement, pipeline contribution, and program effectiveness.
Coach and mentor campaign team members by providing guidance on execution standards, campaign strategy, prioritization, and performance improvement.

Benefits

Fuel Your Life program supporting physical, financial, social, and emotional well-being.
Paid holidays and generous time-away policies.
No-cost mental health support through Employee Assistance Programs.
Living Proof peer-recognition program with points redeemable for rewards.
Eight Employee Resource Groups.
Training, development, and internal mobility opportunities.
Medical, dental, vision, life, and disability insurance options available from day one.
Retirement planning and discounted shares through the Employee Stock Purchase Plan.
Tuition assistance and reimbursement program.
Paid parental, caregiver, and military leave.