Senior Growth & Campaign Manager

Trupanion•Seattle, WA

1d•Hybrid

About The Position

Trupanion is seeking a Senior Growth & Campaign Manager to lead organic subscription expansion through member-led growth channels, including Refer-a-Friend, Add-a-Pet, and Member Affinity Perks (TruTreats). The manager will own the strategy, execution, and optimization of multi-channel lifecycle campaigns to strengthen member loyalty, increase customer lifetime value, and lower customer acquisition costs. Responsibilities include managing an editorial calendar, conducting experiments, optimizing referral technology, and leading a team to generate measurable revenue growth across the subscription base. The role oversees referral and expansion strategies, loyalty and perks programs, community and event marketing, campaign roadmaps, referral platform operations, cross-functional customer journeys, team development, and performance reporting. Candidates must be in the Seattle, Washington area and work a hybrid schedule from the casual, pet-friendly office at least three days per week. The position requires a bachelor’s degree in a relevant field, at least six years of progressive growth, lifecycle, or integrated campaign marketing experience, and at least two years of direct team management experience. The salary range is $110,000–$130,000 USD on a full-time schedule, with possible monthly bonuses and Restricted Stock Units for new team members that vest over four years.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or a related field.
At least 6 years of progressive experience in growth marketing, lifecycle marketing, or integrated campaign management, with a track record of measurable revenue growth.
At least 2 years of direct team management experience.
Demonstrated experience scaling referral, loyalty, or multi-product expansion programs within a B2C subscription or SaaS model.
Hands-on experience with referral software platforms, CRM or marketing automation systems, and analytics tools.
Experience pairing creative strategy with rigorous analytics to exceed campaign benchmarks and deliver positive unit economics.
Strong project management skills and a track record of driving cross-functional alignment in fast-paced environments.
Applicants must be authorized to work for any employer in the U.S.; visa sponsorship is not available.

Nice To Haves

Experience with Braze, Klaviyo, or Salesforce Marketing Cloud.
Experience with Amplitude, Mixpanel, Looker, or Tableau.
Prior experience in pet care, insurtech, fintech, or another regulated subscription industry.

Responsibilities

Lead the strategy and execution of referral and expansion loops, including Refer-a-Friend and Add-a-Pet, to drive subscriber acquisition and repeat conversion.
Manage the TruTreats member perks program and local community and event marketing initiatives to promote engagement and retention.
Run A/B tests across incentives, copy, creative, and channel mix to improve conversion rates, referral velocity, and program return on investment.
Define, manage, and execute the annual member-facing promotional calendar across email, SMS, push, direct mail, paid social, and in-app channels.
Oversee the operational workflow, integration, and performance of the referral platform within the marketing automation stack.
Partner with Product, Analytics, Creative, and Member Success teams to develop integrated customer journeys and promotional touchpoints.
Direct and develop a team of growth and campaign marketers, fostering continuous learning, testing, and accountability.
Track, analyze, and report conversion rates, referral rates, engagement, and campaign revenue to senior leadership.