Senior Growth & Campaign Manager

Trupanion • Seattle, WA

2d • $110,000 - $130,000 • Hybrid

About The Position

Trupanion is seeking a Senior Growth & Campaign Manager to lead organic subscription expansion through member-led growth channels, including Refer-a-Friend, Add-a-Pet, and the Member Affinity Perks (TruTreats) program. The position owns the end-to-end strategy, execution, and optimization of multi-channel lifecycle campaigns to drive member loyalty, increase customer lifetime value, and reduce customer acquisition cost. The manager will oversee an editorial calendar, run experiment-driven campaigns, optimize referral technology, and lead a team to deliver measurable revenue growth across the subscription base.

The role is open to candidates in the Seattle, Washington area and follows a hybrid remote/in-office schedule, with at least three days per week in Trupanion’s casual, pet-friendly office. The role is in the Marketing department.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• At least 6 years of progressive experience in growth marketing, lifecycle marketing, or integrated campaign management, with a record of measurable revenue growth.
• At least 2 years of direct team management experience.
• Demonstrated experience scaling referral, loyalty, or multi-product expansion programs within a B2C subscription or SaaS model.
• Hands-on experience with referral software platforms, CRM or marketing automation systems, and analytics tools.
• Ability to combine creative strategy with rigorous analytics to exceed campaign benchmarks and deliver positive unit economics.
• Strong project management skills and a track record of achieving cross-functional alignment in fast-paced environments.
• Applicants must be authorized to work for any U.S. employer; Trupanion cannot sponsor or take over sponsorship of an employment visa.

Nice To Haves

• Experience with Braze, Klaviyo, or Salesforce Marketing Cloud.
• Experience with Amplitude, Mixpanel, Looker, or Tableau.
• Prior experience in pet care, insurtech, fintech, or another regulated subscription industry.

Responsibilities

• Lead strategy and execution for Refer-a-Friend and Add-a-Pet growth loops to drive subscriber acquisition and repeat conversion.
• Manage the TruTreats member perks program and local community and event marketing initiatives to support engagement and retention.
• Conduct ongoing A/B testing of incentives, copy, creative, and channel mix to improve conversion rates, referral velocity, and program return on investment.
• Define, manage, and execute the annual member-facing promotional calendar across email, SMS, push, direct mail, paid social, and in-app channels.
• Oversee the operational workflow, integration, and performance of the referral platform within the marketing automation stack.
• Partner with Product, Analytics, Creative, and Member Success teams to develop seamless customer journeys and integrated promotional touchpoints.
• Direct, develop, and mentor a team of growth and campaign marketers, promoting continuous learning, testing, and accountability.
• Track, analyze, and report conversion rates, referral rate, engagement, and campaign revenue to senior leadership.

Benefits

• Full medical, dental, and vision benefits at no cost to the employee.
• Four weeks of paid time off and 9 paid float holidays.
• Five-week sabbatical after five years of employment.
• Free medical health insurance for one dog or cat.
• Paid time off to volunteer at nonprofit organizations.
• Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards at the Seattle office.
• Employees may be eligible for monthly bonuses.
• Restricted Stock Units granted to new team members, vesting over four years.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior