Growth Marketing Campaign Manager, US

Becton Dickinson Medical Devices•San Diego, CA

2d•$115,000 - $183,900•Onsite

About The Position

The Growth Marketing Campaign Manager will join the US Regional Marketing team and plan, execute, and optimize integrated marketing campaigns that build awareness, generate demand, and support commercial growth. The role coordinates campaigns across internal teams, agencies, and external partners, including third-party media planning and trafficking and day-to-day management of the US Google Ads account. The manager will develop omnichannel demand generation campaigns across web, email, SEO/SEM, paid media, social media, webinars, content syndication, and account-based marketing. The role translates marketing priorities into campaign plans with defined audiences, tactics, timelines, budgets, and KPIs; coordinates campaign tracking and digital elements; adapts content for select channels; and monitors and reports performance to recommend improvements. The position is based in the United States, with primary work locations in San Diego, California, and an additional location in Milpitas, California. BD generally requires at least four days of in-office presence per week for most roles.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field.
At least 5 years of experience in campaign management, digital marketing, demand generation, paid media, or a related discipline.
Hands-on experience executing multichannel marketing campaigns.
Experience with paid media, media agencies, publishers, or advertising vendors.
Understanding of digital marketing metrics such as CTR, conversions, cost per conversion, and ROAS.
Strong project management, organizational, analytical, and communication skills.
Ability to collaborate effectively with cross-functional teams.

Nice To Haves

Working knowledge of Google Ads or another paid-search platform; hands-on Google Ads experience is preferred.
Familiarity with Salesforce, Marketo, Google Analytics, or comparable CRM, marketing automation, and analytics platforms.
B2B, life sciences, biotechnology, healthcare, or other technical industry experience.

Responsibilities

Develop integrated demand generation campaigns that drive awareness, engagement, qualified leads, pipeline growth, and revenue.
Execute omnichannel campaigns across web, email, SEO/SEM, paid media, social media, webinars, content syndication, and account-based marketing programs.
Translate marketing priorities into campaign plans with defined audiences, tactics, timelines, budgets, and KPIs.
Manage third-party media programs, including media coordination, asset delivery, tracking requirements, budgets, and performance.
Coordinate accurate implementation of campaign tracking, UTM parameters, landing pages, and other digital campaign elements.
Manage multiple campaigns and deadlines while maintaining attention to detail.
Develop and adapt campaign content for email, digital advertising, landing pages, and third-party media in collaboration with product marketing, agencies, and internal partners.
Coordinate with agency partners to monitor pacing, performance, and optimization opportunities for search engine marketing campaigns.
Review search terms, ad copy, keywords, audiences, and performance to recommend improvements.
Coordinate with product managers to implement new campaigns.
Support paid media reporting and communicate actionable insights to stakeholders.
Track and report performance against key business metrics.
Monitor campaign performance and recommend adjustments to improve engagement, conversions, lead generation, and marketing efficiency.