Campaign Marketing Manager

Zendesk • San Francisco, CA

18h • Hybrid

About The Position

The Campaign Marketing Manager drives demand generation efforts aligned with strategic goals and business impact for North America. This role works with the Global Integrated Marketing team to develop and implement multichannel campaigns that acquire net-new ideal customer profile (ICP) contacts, drive engagement, and convert new logos across key industries, market segments, and account lists. The manager oversees campaign operations from planning through execution, including budgets, timelines, and deliverables, and uses AI, technology platforms, and data to identify and target high-intent audiences. The role also partners with content teams, cross-functional regional teams, and xDR teams to activate campaign strategies and improve lead follow-up and sales prospecting.

The manager monitors campaign performance and lead flow, evaluates results against KPIs and targets, and uses insights to recommend improvements to demand generation strategies. They prepare and present performance reports and regularly share campaign insights and recommended engagement and conversion actions with North America regional marketing and account teams.

Requirements

• 5+ years of experience in demand generation, B2B marketing, or a related field.
• Proven capability in creating and implementing successful demand generation campaigns.
• Strong analytical skills and experience with data-driven marketing.
• Excellent project management skills, attention to detail, and ability to handle multiple projects simultaneously.
• Proficiency with tools and platforms such as Marketo, Salesforce, 6Sense, and Tableau.
• Exceptional communication and collaboration skills.
• Ability to create concise presentations.
• Strategic problem-solving skills and a growth mindset.
• Ability to thrive in a fast-paced, dynamic, constantly evolving environment.

Nice To Haves

• Experience in the technology, employee service, customer service, or SaaS industry.

Responsibilities

• Work jointly with the Global Integrated Marketing team to develop and implement multichannel campaigns across digital channels.
• Acquire net-new ICP contacts, drive engagement, and convert new logos within key industries, market segments, or account lists.
• Manage day-to-day campaign operations from start to finish, including budgets, timelines, and deliverables.
• Use AI, technology platforms, and data to define high-intent audiences and target them effectively.
• Work with content teams to produce content and messaging aligned with target ICPs and buyer stages.
• Conduct market research and competitor analysis to inform strategic direction.
• Collaborate cross-functionally to activate campaign plans in North America.
• Work with xDR teams on lead follow-up strategies, e-gift and direct mail tactics, and sales prospecting programs such as Monthly Prospecting Weeks.
• Monitor campaign performance and adjust strategies based on data and KPIs.
• Collaborate with campaign specialists to monitor lead flow and analyze performance metrics against targets.
• Prepare and present detailed performance reports with recommendations to refine demand generation strategies.
• Share campaign insights with North America regional marketing and account teams and recommend engagement and conversion actions.

Benefits

• The position may be eligible for bonus, benefits, or related incentives.
• Hybrid working arrangement with flexibility to work remotely for part of the week.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed