Campaign and Growth Manager

Job Duck

12d•Remote

About The Position

The Campaign & Growth Manager drives qualified lead generation and business growth through strategic, data-driven marketing campaigns. The role translates company growth objectives into marketing strategies that connect target audiences with relevant messages across multiple channels. It combines strategic planning with hands-on campaign leadership, performance analysis, optimization, and coordination of cross-functional teams to achieve measurable business results.

Requirements

2–3 years of experience in growth marketing, demand generation, performance marketing, campaign management, or a related field.
Proven track record of developing and managing lead-generation campaigns with measurable results.
Strong understanding of marketing funnels, customer acquisition, conversion optimization, attribution models, and lead-generation strategies.
Experience managing multichannel campaigns across paid media, email marketing, social media, landing pages, websites, and content marketing.
Ability to develop marketing strategies aligned with business objectives and performance targets.
Experience managing campaign budgets and evaluating performance against spend.
Strong analytical skills and ability to identify underperforming initiatives and optimize them while campaigns are active.
Experience with campaign tracking, UTM management, attribution reporting, and performance measurement.
Ability to lead testing, experimentation, and continuous improvement initiatives.
Required tools: Workday, SharePoint, Bloomgrowth, marketing automation platforms, email marketing platforms, analytics and reporting tools, paid advertising platforms, and CRM systems.
Required skills include lead-generation strategy; growth marketing; campaign strategy and management; performance marketing; data analysis and performance optimization; paid media strategy; conversion rate optimization; A/B testing and experimentation; marketing attribution; UTM tracking and reporting; budget and spend management; landing page strategy; sales funnel optimization; email campaign strategy; multichannel marketing; event and tradeshow marketing; referral marketing strategy; strategic planning; prioritization and resource allocation; cross-functional coordination; decision-making; problem-solving; analytical thinking; a results-oriented mindset; communication; adaptability; and attention to detail.
Work shift: 8:30 AM–5:30 PM EST/EDT.
Languages: English and Spanish.

Nice To Haves

Bachelor’s degree in Marketing, Business, Business Administration, Digital Marketing, or a related field, or equivalent professional experience.

Responsibilities

Oversee campaign landing pages and conversion paths, including messaging, structure, testing, optimization, and user experience.
Develop campaign briefs that provide clear direction and expectations for execution teams.
Define campaign channel strategies and determine how each channel supports campaign objectives.
Track and evaluate leads and marketing-generated leads from events, and measure performance against investment.
Own event and tradeshow marketing strategy, including planning, promotion, lead generation activities, and post-event follow-up.
Develop and test lead generation opportunities, referral programs, partnerships, and growth initiatives.
Conduct post-campaign analysis and document results, learnings, recommendations, and successful strategies.
Use performance data and testing results to guide investment decisions and resource allocation.
Identify underperforming campaigns, channels, audiences, offers, and funnel stages, and implement optimizations.
Monitor campaign performance throughout execution and evaluate results against established objectives.
Oversee paid media strategy and coordinate with advertising specialists on targeting, creative assets, budgets, messaging, and performance expectations.
Develop campaign email strategies and coordinate promotional and follow-up communications.
Establish lead generation, marketing-generated lead, conversion, cost, and performance targets before campaign launch.
Direct marketing specialists across paid media, email, social media, creative, video, website, and other channels.
Translate company growth goals into campaign strategies with defined audiences, messaging, offers, channels, budgets, timelines, and performance targets.
Own and maintain the master campaign calendar and ensure campaigns are appropriately prioritized and timed.
Develop and lead lead-generation and growth campaigns across company brands based on business objectives.
Identify opportunities to improve lead quality and volume, conversion rates, acquisition costs, and marketing's contribution to growth.
Provide regular campaign performance reporting, including spend, leads, conversions, marketing-generated leads, and key insights.
Develop and oversee A/B testing across advertisements, landing pages, emails, offers, messaging, and campaign assets.
Review lead quality and marketing-generated lead performance in addition to overall lead volume.
Maintain campaign tracking systems, UTM structures, attribution models, and reporting processes for accurate measurement.
Monitor campaign budgets and spending to allocate resources toward effective lead-generation opportunities.
Direct campaign-specific creative, social media, website, and video requirements.