Campaign Manager (ABM)

ShipBob, Inc.

4d • $114,000 - $135,000 • Remote

About The Position

ShipBob is hiring a Campaign Manager (ABM) to drive pipeline creation through AI-powered, account-based marketing targeting Enterprise and Tier 1 prospect accounts. The role uses account intelligence—including company strategy, buying committee dynamics, competitive pressures, and engagement patterns—to shape personalized 1:1 and 1:few plays that move deals forward.

The Campaign Manager designs and executes coordinated activations across email, digital, events, gifting, and content. They use AI-powered account intelligence to guide play timing, personalization, and buying committee engagement; brief and coordinate cross-functional teams; measure pipeline impact; and iterate based on data and field feedback. The role partners closely with Sales teams and AE + BDR pods to understand account priorities, map buying committees, establish feedback loops, and scale successful plays. It owns a disciplined testing roadmap to validate audiences, messaging, and tactics, measuring engagement, attributed pipeline, and causal impact. The role reports to the Director, Digital Marketing.

ShipBob describes its culture as emphasizing ownership, continuous learning, innovation, collaboration, accountability, and clear connection between individual work and the company mission. The role is remote in the listed states. ShipBob states that full-time employees receive access to AI and productivity tools from their first day at no cost.

Requirements

• 8 years of professional experience in demand generation and account-based marketing, including ideal customer profile definition, account tiering, buying-group mapping, and 1:few/1:1 program design.
• Demonstrated track record executing demand generation campaigns that drive pipeline, with hands-on campaign funnel management, understanding of sales process mechanics, and optimization for pipeline sourced or influenced results.
• AI/LLM fluency and prompt engineering skills, including designing prompts to extract actionable insights from account data, building account intelligence artifacts, and evaluating where AI accelerates strategy versus adds noise.
• Analytical and experimentation discipline, including hypothesis development, test design, success metrics, and understanding the distinction between engagement, attributed pipeline, and causal impact.
• Expertise with an ABM platform such as 6sense or Demandbase, including audience configuration, account-level segmentation, and activation.
• Marketing automation and CRM fluency, particularly with HubSpot and Salesforce, including campaign objects, audience models, and reporting.
• Cross-functional collaboration skills and ability to turn strategy into priorities, briefs, ownership, and timelines while influencing teams without direct authority.
• Excellent written and verbal communication.
• Working knowledge of Sales operations, including account qualification, lead-to-account matching, source and stage definitions, contextual BDR handoffs, and closed-loop reporting.
• A learn-faster-through-feedback mentality and passion for testing and iteration.

Nice To Haves

• Demandbase or similar ABM platform certification.
• Industry-specific (vertical) ABM experience.

Responsibilities

• Maintain a living, AI-powered dossier for each Enterprise and Tier 1 prospect account, consolidating company intelligence, engagement data, and buying committee mapping.
• Map and continuously track buying committee evolution, including decision-makers, influencers, potential blockers, their priorities and concerns, and their influence on deal velocity.
• Use AI to generate account briefs and play scenarios; prompt-engineer for insights on timing, messaging angles, and high-impact engagement moments.
• Surface intelligence gaps and flag them for RevOps or the intelligence team, including gaps in first-party data, intent signals, or account research.
• Drive coordinated delivery of ABM plays by establishing briefs, ownership, timelines, and dependencies, and aligning cross-functional teams through launch.
• Orchestrate integrated engagement across direct outreach and gifting, email and marketing automation sequences, paid digital media, events and executive engagement, and industry-specific content.
• Own programs from strategy through execution, managing budgets, timelines, and delivery quality and coordinating cross-functional dependencies.
• Identify and pursue partnership opportunities that can strengthen account relationships and accelerate strategic deals.
• Build and manage a testing roadmap for audiences, demand sources, messages, offers, and experiences, with a clear hypothesis and success measure for each test.
• Use engagement data, behavioral signals, and attributed pipeline to validate assumptions and measure impact, distinguishing engagement, attributed pipeline, and causal impact.
• Turn successful tests into repeatable, scalable ABM plays; document playbooks and share learnings across the team.
• Analyze campaign performance to identify bottlenecks, routing improvements, and opportunities to optimize conversion rates and sourced or influenced pipeline.
• Establish ABM reporting frameworks and dashboards, and own success metrics, reporting cadence, and accountability for sourced or influenced pipeline, engagement, and test outcomes.
• Work with Sales teams and AE + BDR pods to understand account priorities, map buying committee dynamics, establish feedback loops, and scale successful plays.

Benefits

• Medical, dental, vision, and basic life insurance.
• Paid maternity/parental leave program.
• Paid holidays and flexible time off program.
• Paid sick leave.
• Wellness days (1 day per quarter).
• 401K match.
• Comprehensive benefits package.
• Full-time employees receive access to AI and productivity tools from Day 1 at no cost.
• Opportunity to participate in the Company's discretionary bonus plan, subject to Company plans and policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed