Marketer, ABM

Thomson Reuters•Frisco, TX

3d•$58,100 - $107,900•Hybrid

About The Position

Thomson Reuters is hiring a well-organized, collaborative Marketer – Account-Based Marketing (ABM) to create personalized, high-impact experiences for priority accounts and support measurable pipeline impact. The role is part of the Demand Activation – Field Marketing and ABM team and supports the planning, execution, and optimization of ABM programs in close partnership with Sales, Strategy, Campaign Planning, and centralized marketing teams. The position supports account planning, program coordination, stakeholder alignment, timelines and deliverables, vendor and agency coordination, budget tracking, measurement and reporting, and continuous optimization. It helps build repeatable ABM processes, translates insights into coordinated programs for Sales, and brings structure to ambiguity while adapting to changing priorities. The role is hybrid and may require travel to key events, approximately 5%–10%.

Requirements

Bachelor’s degree in marketing or a related field, or equivalent experience.
2–4 years of B2B marketing experience in ABM, demand generation, field marketing, or lifecycle/expansion marketing for cloud-based software and/or business service providers.
Experience supporting Sales through account planning, stakeholder alignment, follow-up motions, and opportunity support.
Comfort using marketing technology to deploy and measure integrated campaigns.
Strong project management and communication skills, including managing multiple workstreams, tracking dependencies, and delivering on time.
Customer-first mindset and a bias toward practical, high-quality experiences valued by Sales and customers.
Self-starter who thrives in a fast-paced, collaborative environment and can adapt to shifting priorities.
Ability to build strong relationships across marketing, sales, operations, and insights/analytics.
Familiarity with modern B2B best practices for integrated, multi-channel programs (digital and field) and how they map to pipeline creation and acceleration.
Proficiency in Microsoft Office and related productivity tools.
Ability to travel to key events, approximately 5%–10%.

Nice To Haves

Experience with platforms such as Workfront or Anaplan.
Experience with marketing automation, CRM, digital analytics, webinar and events tools, or ABM/intent platforms such as 6sense.

Responsibilities

Support the planning and execution of creative, modern ABM programs for prioritized accounts and buying groups.
Partner with Sales and Strategy to align on account goals, target personas, engagement plays, and success criteria.
Coordinate with centralized marketing teams and Sales to operationalize account-based plays and activate appropriate tactics.
Manage program coordination from end to end, including timelines, deliverables, stakeholder coordination, approvals, budget tracking, vendor and agency coordination, and post-program follow-through.
Coordinate lead and account workflows with Sales so ABM engagement is captured, routed, and actioned.
Orchestrate integrated channel tactics, including events, gifting, paid media, and email, in support of account-based plays.
Support ABM performance measurement and reporting with marketing insights, and help convert insights into optimizations.
Use marketing technology and data to target, personalize, and track ABM programs.
Track lead flow and help ensure appropriate sales channels follow up on marketing tactics in a timely manner.
Standardize and improve ABM processes using templates and best practices.
Contribute fresh ideas to differentiate the Thomson Reuters brand.

Benefits

Flexible hybrid work environment for office-based roles.
Work from anywhere for up to 8 weeks per year.
Flexible vacation and supportive workplace policies.
Two company-wide mental health days off and access to the Headspace app.
Retirement savings plan, including a competitive 401(k) plan with company match for eligible U.S. employees.
Tuition reimbursement.
Employee incentive programs; the role may also be eligible for an annual bonus based on enterprise and individual performance.
Resources for mental, physical, and financial wellbeing, including an Employee Assistance Program and fitness reimbursement.
Health, dental, vision, disability, and life insurance programs.
Paid holidays, sick and safe paid time off, parental leave, and sabbatical leave.
Two paid volunteer days off annually and opportunities for pro-bono consulting projects and ESG initiatives.
Flexible Spending and Health Savings Accounts.
Commuter benefits.
Adoption and surrogacy assistance.
Employee Stock Purchase Plan.
Optional hospital, accident and sickness insurance; optional life and AD&D insurance; group legal and identity theft protection; and access to a 529 Plan.