Marketer, ABM

Thomson Reuters•Eagan, MN

1d•Hybrid

About The Position

Thomson Reuters is seeking a well-organized, highly collaborative Marketer – Account-Based Marketing (ABM) to create personalized, high-impact experiences for priority accounts and support measurable pipeline impact. The role is part of the Demand Activation – Field Marketing and ABM team and partners closely with Sales, Strategy, Campaign Planning, and centralized marketing teams to plan, execute, measure, and optimize ABM programs. The position supports account planning, program coordination, stakeholder alignment, timelines and deliverables, vendor and agency coordination, budget tracking, reporting, and continuous optimization. The successful candidate will help build repeatable ABM processes, translate insights into coordinated programs that Sales can use, and bring structure to ambiguity. This role calls for attention to detail, project management and communication skills, adaptability, and a customer-first, collaborative approach. The role uses marketing technology and data to target, personalize, and track programs. It may require approximately 5%–10% travel to key events. Thomson Reuters offers a flexible hybrid work environment for office-based roles.

Requirements

Bachelor’s degree in marketing or a related field, or equivalent experience.
2–4 years of experience in B2B marketing, such as ABM, demand generation, field marketing, or lifecycle/expansion marketing for cloud-based software and/or business service providers.
Experience supporting Sales through account planning, stakeholder alignment, follow-up motions, and opportunity support.
Comfort using marketing technology to deploy and measure integrated campaigns.
Strong project management and communication skills, including the ability to manage multiple workstreams, track dependencies, and deliver on time.
Customer-first mindset and a bias toward practical, high-quality experiences valued by Sales and customers.
Self-starter who can thrive in a fast-paced, collaborative environment and adapt to shifting priorities.
Ability to build strong relationships across marketing, sales, operations, and insights/analytics.
Familiarity with modern B2B best practices for integrated, multichannel programs spanning digital and field, and how they relate to pipeline creation and acceleration.
Proficiency in Microsoft Office and related productivity tools.
Ability to travel to key events, approximately 5%–10%.

Nice To Haves

Experience with platforms such as Workfront or Anaplan.
Experience with marketing automation, CRM, digital analytics, and webinar/events tools.
Experience with ABM or intent platforms such as 6sense.

Responsibilities

Support the planning and execution of modern ABM programs that engage prioritized accounts and buying groups.
Partner with Sales and Strategy to align on account goals, target personas, engagement plays, and success criteria.
Coordinate with centralized marketing teams and Sales to operationalize account-based plays and activate appropriate tactics.
Manage program coordination from end to end, including timelines, deliverables, stakeholders, approvals, budget tracking, vendor and agency coordination, and post-program follow-through.
Coordinate lead and account workflows with Sales so ABM engagement is captured, routed, and actioned.
Orchestrate integrated channel tactics, including events, gifting, paid media, and email, in support of account-based plays.
Support ABM performance measurement and reporting with marketing insights, and help turn findings into optimizations.
Use marketing technology and data to target, personalize, and track ABM programs.
Track lead flow to help ensure appropriate sales channels follow up on marketing tactics in a timely manner.
Support standardization and improvement of ABM processes through templates and best practices.
Contribute ideas to help differentiate the Thomson Reuters brand.

Benefits

Flexible hybrid work environment for office-based roles.
Flexible work arrangements, including work from anywhere for up to 8 weeks per year.
Flexible vacation and paid time off, including sick and safe time off and paid holidays.
Two company-wide Mental Health Days off annually.
Access to the Headspace app.
Retirement savings plan, including a competitive 401(k) with company match for eligible US employees.
Tuition reimbursement.
Employee incentive programs and potential eligibility for an annual bonus based on enterprise and individual performance.
Health, dental, vision, disability, and life insurance programs for eligible US employees.
Parental leave and sabbatical leave.
Flexible Spending and Health Savings Accounts.
Fitness reimbursement and resources for mental, physical, and financial wellbeing.
Employee Assistance Program.
Commuter benefits.
Adoption and surrogacy assistance.
Employee Stock Purchase Plan.
Two paid volunteer days off annually and opportunities to participate in pro-bono consulting and ESG initiatives.
Optional hospital, accident and sickness insurance, optional life and AD&D insurance, and group legal identity theft protection, paid 100% by the employee.