ABM Marketing Lead

Rec Technologies•San Francisco, CA

3d•$160,000 - $220,000•Onsite

About The Position

Rec is hiring an ABM Marketing Lead to own how the company identifies, engages, and wins priority accounts across municipal Parks and Recreation and larger private recreation operators. Reporting to the Head of Revenue, this role will build and operate a repeatable account-based marketing engine that develops credibility with target accounts before formal buying processes begin and converts account engagement into qualified pipeline and revenue. The role spans high-consideration, relationship-driven public-sector sales with long cycles, buying committees, budget calendars, council approvals, and formal procurement, as well as expansion into larger private recreation operators. The lead will work with Sales to select and tier accounts, map buying committees, track procurement and buying signals, and coordinate multi-channel account plays. Field marketing, industry events, customer references, and peer introductions are important parts of the role. The position also calls for fluency with modern ABM systems, intent and engagement data, and AI-enabled workflows that scale account research and personalization. This is a hands-on role combining strategy and execution. The ABM Marketing Lead owns account strategy and how Rec's story reaches target accounts, while the Product Marketing Lead owns positioning, messaging, competitive strategy, pricing and packaging input, and proof and enablement assets. The role is based on-site in San Francisco's FiDi and reports to the Head of Revenue.

Requirements

At least 5 years of B2B SaaS marketing experience focused on ABM, including leadership roles in high-growth companies and a record of driving measurable pipeline and revenue from named accounts.
Proven ability to balance strategic thinking with hands-on execution in lean, fast-moving organizations.
Deep experience building ABM programs end to end, including account selection, tiering, buying-committee mapping, orchestrated plays, and measurement.
Personal experience running 1:1 and 1:few programs, with specific accounts helped open and close.
Experience with long, high-consideration sales cycles in which marketing works closely with Sales to influence complex buying processes.
Hands-on proficiency with HubSpot or similar marketing automation or CRM systems, and experience with ABM, intent, and enrichment tools.
Strong understanding of account-level measurement, attribution, budgeting, and ROI analysis.
Exceptional written and verbal communication skills, including the ability to influence executives and cross-functional partners and earn sellers' trust.

Nice To Haves

Public sector, government, or education (SLED) experience.
Strong curiosity about AI-powered go-to-market technologies for account research, personalization, and signal detection.

Responsibilities

Set Rec's account-based marketing strategy and run it day to day, building target account lists, plays, systems, and operating cadence to turn engagement into qualified pipeline.
Partner with Sales leadership to define the ideal customer profile and build, maintain, and update tiered target account lists across 1:1, 1:few, and 1:many programs.
Map decision makers and influencers at priority accounts and track contract renewals, budget calendars, RFP activity, and intent signals.
Design and run coordinated multi-channel account plays across targeted paid media, personalized email and direct mail, executive outreach, regional and industry events, field marketing, customer reference programs, and peer-to-peer introductions.
Coordinate account touches with Sales and SDRs to deliver a consistent account experience.
Own Rec's presence at state and national Parks and Recreation association conferences and private-recreation industry events, and create hosted dinners, roundtables, and customer-led sessions.
Operate HubSpot and the broader ABM stack, including intent, enrichment, and advertising tools; use AI-enabled workflows for account research, personalization, buying-signal detection, and faster sales follow-up.
Build reporting on account coverage, engagement, buying-committee penetration, meetings, pipeline, velocity, and win rate, and maintain reliable data and workflows.
Own the ABM budget and make disciplined tradeoffs across accounts, plays, events, vendors, and tools.
Use contractors and agencies where they extend capacity and build a small, high-performing ABM function over time.
Partner with Sales, Product Marketing, Customer Experience, Product, and Executive Leadership on account planning, customer references, and customer expansion opportunities.