Senior Account-Based Marketing (ABM) Manager

Celonis • Raleigh, NC

2d • Hybrid

About The Position

The Senior Account-Based Marketing (ABM) Manager owns the account-based marketing plan for a group of high-value North American accounts. The role involves understanding each account’s buying group—including executives, champions, evaluators, and technical users—and orchestrating buyer journeys through global campaigns, industry roundtables, partner programs, and customized account assets.

The manager designs and executes tailored account programs in collaboration with Sales, Value Engineering, business development, global production teams, partner marketing, and customer advocacy. The role also owns the execution of key strategic events from early outreach through the on-site experience and post-event follow-up, while building long-term executive relationships and tracking account engagement, buying-group coverage, pipeline, and annual contract value impact to optimize investment.

The role is part of the North America marketing team within the global GTM Marketing organization and reports directly to the Director of North America Field Marketing. Travel is required for program and event execution, approximately 25% of the time.

Requirements

• 6+ years of experience in B2B field marketing, account-based marketing, or demand generation, including experience running programs centered on specific named accounts.
• A degree in marketing, communications, business, or a related field, or equivalent experience.
• Experience planning and running in-person events, including major industry or persona-led trade shows.
• Strong communication and stakeholder-management skills, with the ability to influence cross-functional partners and senior leaders toward alignment and action.
• Working knowledge of account-based marketing practices, including buying-group mapping, account planning, and executive engagement.
• Comfort using AI tools for account research, contact mapping, and campaign execution.
• Ability to prioritize and deliver in a dynamic, fast-paced environment, manage competing priorities, and adapt to changing business needs.
• Willingness to travel approximately 25% of the time for program and event execution.

Responsibilities

• Own the ABM plan for a group of named North American accounts and map each account’s buying group, from executive sponsors to champions, evaluators, and technical users.
• Design and execute 1:1 and 1:few account touches in close collaboration with Sales and Value Engineering, tailoring messaging by account and audience to drive new business and expand existing relationships.
• Own execution of key strategic events, from early go-to-market outreach through the on-site experience and post-event follow-up.
• Partner with global production teams, partner marketing, and customer advocacy to deliver account programs, custom digital experiences, account-specific assets, and events.
• Work with Sales and business development representative teams to ensure account coverage and pipeline acceleration.
• Build and sustain multi-year executive relationships within assigned accounts.
• Track account engagement, buying-group coverage, pipeline, and annual contract value impact; use findings to optimize performance and investment decisions.

Benefits

• Restricted Stock Units (RSUs) and merit-based refresh grants for full-time employees.
• Inclusive parental leave: 24 weeks of fully paid leave for primary carers and 12 weeks for supporting carers, available from the first day of employment.
• Unlimited PTO in applicable regions and generous PTO globally.
• Flexible hybrid work model.
• Learning framework, mentorship programs, and access to a dedicated learning platform.
• Subsidized Wellhub memberships, mental health counseling, and Wellness Weeks.
• Paid time off to volunteer for community and environmental causes during annual Impact Days.
• Inclusion Think Tank and annual Inclusion Days.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior