Senior Account Based Marketing Manager

Diaceutics•Parsippany-Troy Hills, NJ

10d

About The Position

The Senior Account Based Marketing Manager owns Diaceutics’ US pharma account-based marketing (ABM) program end-to-end. The role covers account selection in partnership with Strategic Marketing, playbook development, named-account engagement, multi-threading, and pipeline attribution. It operates in coordination with the US Sales team and US pharma buying centers, while partnering across a UK-anchored executive and support team. The position is a hands-on Senior Manager role with cross-functional responsibility and influence with Sales leadership. The role develops and runs Tier 1/2/3 named-account plans and campaigns, advances an AI-first approach to account research, personalization, content, triggers and activation, and aligns ABM and Sales through joint planning, handoff service levels and closed-loop reporting. It also owns the ABM content and asset pipeline, establishes the program’s review cadence, and partners with Marketing Operations on HubSpot and Salesforce configuration for ABM targeting and attribution. Success is measured through ABM-sourced and influenced pipeline, named-account engagement depth, win rates and ACV relative to stated benchmarks; current account playbooks and systems; timely account assets; regular operating reviews; and productive partnership with US and UK Sales and Marketing colleagues.

Requirements

7–10 years of B2B account-based marketing or enterprise marketing experience.
Experience targeting pharma and biotech audiences, with understanding of the US pharma industry, drug lifecycle or commercialization journey.
Experience using HubSpot and Salesforce for ABM targeting.
Direct US pharma, healthcare-data or life-sciences sector experience, with sufficient familiarity to run account-level conversations with buyers.
Data literacy, including the ability to defend ABM pipeline attribution and account-engagement metrics.
Strong writing skills for account-specific narratives and campaign content.
Credibility partnering with Sales, including comfort working at forum level with senior US Sales leadership.
Fluency in named-account dynamics, buying centers and multi-threading opportunities.
Program management skills for managing concurrent named accounts and playbook tracks.
Ability to work cross-functionally between a UK-anchored executive team and a US-anchored client and Sales base.

Responsibilities

Own the ABM program end-to-end, including account selection, playbook development, engagement, multi-threading and pipeline attribution.
Run the Tier 1/2/3 named-account playbook, including account research, engagement plans, campaign cadence and multi-channel delivery.
Drive an AI-first approach to ABM, evolving the use of account research, personalization, content, live account triggers and activation.
Partner with Sales leaders on the ABM–Sales operating model, joint account planning, handoff SLAs and closed-loop reporting.
Own the ABM content and asset pipeline, including bespoke account content, reference packs and campaign assets.
Run the ABM operating rhythm: weekly account reviews, monthly ABM–Sales forums and quarterly program reviews.
Partner with the Marketing Operations Specialist on HubSpot and Salesforce configuration for ABM targeting and attribution.
Track and improve ABM pipeline, named-account engagement, win-rate and ACV outcomes.
Coordinate account-specific enablement, reference assets and account-anchored event activity with cross-functional colleagues.