Senior Manager, 1:Many Account-Based Marketing

Rubrik•Palo Alto, CA

About The Position

Rubrik is hiring a Senior Manager, 1:Many ABM to build and scale its programmatic account-based marketing engine, reaching hundreds of named accounts with relevant, efficient programs. The role owns the 1:Many ABM strategy, execution, and performance across AMER, EMEA, and APJ, in partnership with regional field marketing. It also helps build Rubrik’s Marketing AI Center of Excellence by designing, testing, and operationalizing reusable AI skills, agents, and workflows that turn account signals into actionable recommendations for field marketers, sellers, and the wider marketing organization. The position develops account tiering and coverage models; creates vertical programs, including Financial Services; orchestrates multichannel campaigns; and partners with Sales Development and Sales on account routing, follow-up standards, and feedback. It owns the program budget, forecasts pipeline contribution, measures revenue impact, and establishes operating rhythms with field marketing and sales leadership. The role also translates account data and intent into plain-language guidance, develops scalable plays, and defines metrics to show how ABM and AI-assisted insights affect engagement, pipeline, and win rates. Rubrik is a cybersecurity company focused on securing data and supporting business resilience. The position is eligible for bonus potential, equity, and benefits. The listed U.S. base salary ranges are $171,400–$257,000 for specified locations (San Francisco Bay Area, DC Metro, NYC, and Seattle) and $154,200–$231,400 for other U.S. offices or remote locations. The offer depends on work location and factors such as skills, experience, and education or training.

Requirements

At least 8 years of experience in B2B marketing, including at least 4 years in account-based marketing, demand generation, or integrated campaigns at a technology company.
Demonstrated ownership of scaled or 1:Many ABM programs with measurable pipeline impact.
Hands-on fluency with modern ABM and marketing technology, including 6sense or Demandbase, Salesforce, and Tableau.
Practical, hands-on experience applying generative AI to marketing work, such as prompt design, agent or skill building, or AI-assisted analysis; must have shipped an implementation rather than only attended a demo.
Strong analytical skills, including comfort working with data, building models, and defending metrics to leadership.
Excellent written and verbal communication skills, including the ability to explain complex signals to sellers concisely.
Bias for action, high tolerance for ambiguity, and enthusiasm for teaching others.

Nice To Haves

Enterprise or cybersecurity experience.
Experience establishing a center of excellence, enablement function, or internal community of practice.
Familiarity with AI agent platforms and workflow tooling.
Experience researching, launching, and developing go-to-market strategy for vertical segments such as financial services, healthcare, or public sector.
Experience marketing to security, infrastructure, or IT operations buyers.

Responsibilities

Own the strategy, execution, and performance of 1:Many ABM programs across AMER, EMEA, and APJ in partnership with regional field marketing.
Build and maintain account tiering and global coverage models that align named accounts with appropriate plays and levels of intensity.
Develop and run vertical programming, with Financial Services as a flagship vertical, tailoring messaging, content, and plays to industry buying triggers and compliance or risk drivers.
Orchestrate multichannel plays with marketing partners, including paid media, digital advertising, email nurture, web personalization, and events.
Partner with Sales Development and Sales to define account routing, follow-up SLAs, and closed-loop feedback on play quality.
Own the program budget, forecast pipeline contribution, and report on influenced and sourced revenue.
Design, build, and maintain reusable AI skills and agentic workflows, including account research briefs, next-best-action recommendations, intent summaries, campaign QA, and competitive and persona insights.
Translate account signals from tools and sources such as 6sense, Bombora, Salesforce, web, and product into actionable recommendations for field teams.
Develop scalable ABM tactics and plays for ABM practitioners and field marketers.
Establish a repeatable operating rhythm with field marketing and sales leadership, including quarterly account planning, monthly signal reviews, and in-quarter course corrections.
Define metrics to demonstrate how scaled ABM and AI-assisted insights affect engagement, pipeline, and win rate.