Account Based Marketing Specialist

Cohesity•Santa Clara, CA

3d•$184,500 - $205,000•Hybrid

About The Position

Cohesity is seeking an Account Based Marketing Specialist to design and operationalize a comprehensive ABM framework spanning 1:1, 1:few, and 1:many programs. The role aligns marketing activity with pipeline targets, sales priorities, and revenue goals, partnering with Sales, Product Marketing, Field Marketing, and Demand Generation to deliver integrated campaigns that engage key accounts, expand buying groups, and accelerate pipeline. This is a highly visible position requiring commercial acumen, the ability to influence senior stakeholders, and a self-directed approach to working through complex organizations and delivering results. The position will build an ABM program from scratch, including segmentation, account selection, and program design; support revenue priorities by aligning marketing strategies to account plans; and execute multi-channel campaigns using digital, content, events, direct mail, and executive engagement. The role will use ABM technology such as 6sense, Folloze, or similar platforms, create personalized experiences and scalable frameworks, measure engagement and pipeline impact, and continuously optimize performance. It will also present strategies and results to senior stakeholders, manage concurrent initiatives, and use AI tools to enhance productivity, streamline workflows, and support decision-making.

Requirements

Professional English language proficiency for customer and internal communication.
Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision-making.

Responsibilities

Develop and launch an ABM program from scratch, including segmentation, account selection, and program design across 1:1, 1:few, and 1:many motions.
Partner with Sales leadership to identify target accounts, align marketing strategies to account plans, and support pipeline targets and expansion goals.
Design and deliver multi-channel ABM campaigns using digital, content, events, direct mail, and executive engagement.
Use ABM platforms such as 6sense, Folloze, or similar tools to orchestrate campaigns, personalize experiences, and optimize performance.
Collaborate with Sales, SDRs, Product Marketing, and Field Marketing to align messaging and coordinate program execution.
Create tailored experiences for key accounts and scalable frameworks for broader segments.
Define success metrics, track engagement and pipeline impact, and optimize programs using data.
Present ABM strategies, performance insights, and growth opportunities to senior stakeholders and drive alignment and investment.
Manage multiple concurrent initiatives, timelines, and outcomes.
Leverage AI tools to enhance productivity, streamline workflows, and support decision-making.