Senior Manager, 1:Many Account-Based Marketing

Rubrik Job Board•Palo Alto, CA

10d•$154,200 - $257,000

About The Position

Rubrik is hiring a Senior Manager, 1:Many ABM to build and scale its programmatic account-based marketing engine. The role owns strategy, execution, and performance for programs reaching hundreds of named accounts across AMER, EMEA, and APJ, with the relevance of one-to-one marketing and the efficiency of demand generation. It partners with regional field marketing and develops account coverage models that match named accounts to the appropriate play and level of intensity. The role also builds Rubrik's Marketing AI Center of Excellence. It designs, tests, and operationalizes reusable AI skills, agents, and workflows that turn account signals into actionable recommendations. These capabilities are packaged so field marketers, sellers, and the wider marketing organization can use them independently. The position develops vertical programming, with Financial Services as a flagship vertical, and coordinates multi-channel programs with marketing, sales development, and sales. The Senior Manager owns program budgets, forecasts pipeline contribution, reports on sourced and influenced revenue, and defines measurements for engagement, pipeline, and win-rate impact. The role establishes an operating rhythm with field marketing and sales leadership, including quarterly account planning, monthly signal reviews, and in-quarter course correction.

Requirements

8+ years of experience in B2B marketing.
4+ years of experience in account-based marketing, demand generation, or integrated campaigns at a technology company.
Demonstrated ownership of scaled or 1:Many ABM programs with measurable pipeline impact.
Hands-on fluency with the modern ABM and martech stack, including 6sense or Demandbase, Salesforce, and Tableau.
Practical, hands-on experience applying generative AI to marketing work, such as prompt design, agent or skill building, or AI-assisted analysis; must have shipped something rather than only attended a demo.
Strong analytical instincts; comfortable working with data, building models, and defending a number in front of leadership.
Excellent written and verbal communication, including the ability to explain complex signal insights to a seller in ninety seconds.
Bias for action, high tolerance for ambiguity, and enthusiasm for teaching others.

Nice To Haves

Enterprise or cybersecurity experience.
Experience establishing a center of excellence, enablement function, or internal community of practice.
Familiarity with AI agent platforms and workflow tooling.
Experience researching, launching, and developing go-to-market strategy for vertical segments such as financial services, healthcare, or public sector.
Experience marketing to security, infrastructure, or IT operations buyers.

Responsibilities

Own the strategy, execution, and performance of Rubrik's 1:Many ABM programs across AMER, EMEA, and APJ, in partnership with regional field marketing.
Build and maintain account tiering and coverage models that map named accounts to suitable plays and levels of intensity globally.
Develop and run vertical programming within the 1:Many motion, with Financial Services as a flagship vertical; tailor messaging, content, and plays to industry-specific buying triggers and compliance or risk drivers.
Orchestrate multi-channel plays with marketing partners, including paid media, digital advertising, email nurture, web personalization, and events.
Partner with Sales Development and Sales to define account routing, follow-up SLAs, and closed-loop feedback on play quality.
Own the program budget, forecast pipeline contribution, and report on influenced and sourced revenue.
Build the AI Center of Excellence by designing, building, and maintaining reusable AI skills and agentic workflows, including account research briefs, next-best-action recommendations, intent summarization, campaign QA, and competitive and persona insight generation.
Translate account signals from sources such as 6sense, Bombora, Salesforce, web, and product into actionable, plain-language recommendations for field teams.
Develop scalable ABM tactics and plays for other ABM practitioners and field marketers to drive impact and pipeline.
Create a repeatable operating rhythm with field marketing and sales leadership, including quarterly account planning, monthly signal reviews, and in-quarter course correction.
Define metrics to demonstrate how scaled ABM and AI-assisted insight affect engagement, pipeline, and win rate.