Account-Based Marketing Manager

Rithum

10d • $100,000 - $155,000 • Remote

About The Position

Rithum is hiring an Account-Based Marketing Manager to develop and execute targeted account-based marketing strategies that drive engagement, pipeline creation, and revenue growth within priority accounts and target segments. The role partners closely with Sales, Product Marketing, and Demand Generation to lead personalized one-to-one and one-to-few programs that influence buying groups, accelerate opportunities, and strengthen relationships with strategic accounts. Account insights, intent data, and AI-enabled tools are used to support measurable business outcomes.

The position works with Sales leadership and account teams to identify target accounts and buying groups, design personalized engagement strategies, and align regional execution with global priorities. It delivers multi-channel programs and account-specific experiences, supports expansion campaigns, manages the ReachDesk relationship, and partners across marketing and revenue functions to coordinate execution and measurement. The manager tracks performance across engagement, pipeline, opportunity progression, and revenue, then uses analysis and AI to optimize targeting, personalization, and campaign decisions.

Rithum describes itself as remote-first and offers comprehensive benefits and wellness plans. The expected U.S. base pay range is $100,000–$155,000 per year, with a discretionary bonus of 12% of annual base salary for this non-sales role. Final compensation may vary by geographic location, skills, and relevant experience.

Requirements

• At least 5 years of B2B marketing experience, including experience supporting account-based marketing initiatives.
• Experience partnering with Sales teams in SaaS or technology environments.
• Experience supporting multiple geographies, business units, and product lines.
• Experience with 6sense, Demandbase, or another ABM technology platform.
• Experience with Marketo, Salesforce, or similar marketing technologies.
• Experience using AI tools such as ChatGPT, Microsoft Copilot, or Claude to improve productivity through research, communication, analysis, documentation, automation, workflow optimization, and decision-making.

Nice To Haves

• At least 8 years of marketing experience.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience supporting enterprise or strategic account programs.
• Experience within high-growth SaaS or technology organizations.
• Strong understanding of account targeting, buying-group engagement, and pipeline development strategies.
• Strong communication, collaboration, and project management skills.

Responsibilities

• Develop and execute ABM strategies aligned with enterprise pipeline objectives, Sales priorities, and broader demand generation programs.
• Identify and prioritize target accounts and buying groups with Sales leadership and account teams.
• Design personalized one-to-one and one-to-few engagement strategies aligned with account opportunities and growth objectives.
• Partner with the EMEA Demand Generation Manager and Global Demand Generation to align regional ABM execution with global priorities and messaging.
• Execute multi-channel ABM programs across content, email, digital advertising, direct mail, executive engagement, webinars, and events, partnering with Content and Product Marketing on tailored messaging and assets.
• Create account-specific experiences to increase engagement, accelerate opportunities, and improve conversion rates.
• Support account expansion through targeted upsell and cross-sell campaigns.
• Partner with Customer Marketing, Field Marketing, and the Events team on upsell and cross-sell programs for existing accounts.
• Own the ReachDesk relationship, including direct mail and gifting strategy, vendor management, and budget tied to account plays.
• Serve as a strategic marketing partner to Sales leadership and account teams.
• Use account insights, intent signals, and engagement data to inform account strategies and sales actions, and share account-level trends that shape broader marketing strategy and prioritization.
• Partner with Demand Generation, Marketing Operations, and Revenue Operations to coordinate program execution and measurement.
• Track ABM performance across engagement, pipeline, opportunity progression, and revenue metrics.
• Analyze account engagement trends and campaign effectiveness to identify and act on optimization opportunities.
• Apply AI to improve account targeting, personalization, and campaign decisions; surface alternatives, stress-test assumptions, verify outputs before use, and share effective practices with the team.

Benefits

• Medical, dental, and vision benefits, including company HSA contributions, starting on Day 1.
• 6% 401(k) match.
• Paid time off package: 20 days of PTO, 9 company-paid holidays, 2 paid floating holidays, 7 paid sick days, 2 wellness days, and 1 paid volunteer day; PTO increases to 22 days after 3 years and 25 days after 5 years.
• 12 weeks of primary caregiver leave and 4 weeks of secondary caregiver leave.
• Accident, critical illness, and hospital indemnity insurance.
• Pet insurance.
• Legal assistance and identity theft insurance plans.
• Life insurance equal to 2x salary.
• Access to the Calm app and Employee Assistance Program.
• $65/month remote work stipend for internet.
• Culture and team-building activities.
• Tuition assistance.
• Career development opportunities.
• Charitable contribution match up to $250 per year.
• Discretionary bonus of 12% of annual base salary for non-sales roles.
• Comprehensive benefits package and, where applicable, sales incentives.
• Generous time off and wellness days.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed