Sr Manager, Account Based Marketing (NORAM)
About The Position
Checkout.com is seeking a Sr Manager, Account Based Marketing to build, execute, and scale enterprise demand generation and Account-Based Marketing (ABM) strategies across North America. The role combines strategic planning with hands-on campaign execution and owns the pipeline journey from first touch through early-stage qualified opportunities, with a focus on qualified pipeline and executive engagement in partnership with Enterprise Sales. The role will develop the operational approach to targeting, engaging, and converting high-value enterprise buyers, including CFOs, Heads of Payments, Treasurers, and CTOs at Fortune 500 companies and high-growth digital businesses. It will establish the framework and early momentum for a data-driven demand generation function, while helping advance Checkout.com’s North American growth strategy.
Requirements
- 6–8+ years of experience in demand generation, revenue marketing, or growth marketing within B2B SaaS or Fintech.
- A proven track record supporting complex enterprise sales cycles.
- Direct experience building and scaling targeted ABM programs that have measurably driven pipeline acceleration and closed-won revenue.
- Strong familiarity with marketing automation, CRM systems, ABM technology stacks, and multi-touch attribution models.
- Ability to develop high-level strategy and personally execute campaigns, including copywriting, campaign building, and data analysis.
- Strong cross-functional collaboration and influencing skills, including the ability to align stakeholders and drive accountability across marketing, revenue operations, and senior sales leadership.
Nice To Haves
- Understanding of the payments landscape, digital commerce, or complex financial ecosystems.
Responsibilities
- Own the regional demand-generation strategy and execution for North America, with accountability for qualified enterprise pipeline and closed-won revenue.
- Design, launch, and scale 1:1 and 1:few ABM programs for high-value enterprise targets in the United States and Canada.
- Work with Revenue Operations, Marketing Operations, and Sales to refine lead scoring, qualification, routing, and shared service-level agreements to improve conversion and reduce funnel friction.
- Identify, test, and scale acquisition channels, including personalized email and nurture campaigns, targeted paid digital, webinars, bespoke content syndication, and industry events.
- Develop segmentation and messaging for complex enterprise buying committees, addressing both technical and commercial decision-makers.
- Coordinate with Enterprise Marketing, Product Marketing, Field Marketing, and Sales to deliver integrated campaigns across the buyer journey.
- Use data-driven insights to establish and optimize the demand-generation function and improve return on investment.
- Develop and execute campaign strategy and tactics, including writing copy, building campaigns, and analyzing performance data.
Benefits
- Comprehensive healthcare, vision, and dental benefits.
- A collaborative, dynamic, and flexible working environment.
- A hybrid working model with three days per week in the office.
- The opportunity to shape the growth story of a global fintech company in North America.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
