Account Based Marketing Specialist

Cohesity • Santa Clara, CA

2d • Hybrid

About The Position

Cohesity is hiring an Account Based Marketing Specialist to design and operationalize a comprehensive account-based marketing framework spanning 1:1, 1:few, and 1:many programs. The role aligns marketing activity with pipeline targets, sales priorities, and revenue goals, partnering with Sales, Product Marketing, Field Marketing, and Demand Generation to deliver integrated campaigns that engage key accounts, expand buying groups, and accelerate pipeline. This highly visible role calls for commercial acumen, the ability to influence senior stakeholders, and a self-directed approach to navigating complex organizations and delivering results.

The specialist will build the ABM program from scratch, including segmentation, account selection, and program design. They will create tailored experiences for priority accounts and scalable frameworks for broader segments, using digital, content, events, direct mail, executive engagement, and ABM technology such as 6sense, Folloze, or similar platforms. The role also defines and tracks success metrics, measures engagement and pipeline impact, and continuously optimizes programs using data. Employees within a reasonable commute of a core office are expected to work there 2–3 days per week, on days of their choosing.

Requirements

• Professional English language proficiency for customer and internal communication.
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision-making.

Responsibilities

• Develop and launch a comprehensive ABM program, including segmentation, account selection, and 1:1, 1:few, and 1:many program design.
• Partner with Sales leadership to identify target accounts, align marketing strategies with account plans, and support marketing pipeline targets and expansion goals.
• Design and deliver integrated, multi-channel ABM campaigns using digital, content, events, direct mail, and executive engagement.
• Use ABM platforms such as 6sense, Folloze, or similar tools to orchestrate campaigns, personalize experiences, optimize performance, and capture return on existing tooling.
• Collaborate with Sales, SDRs, Product Marketing, and Field Marketing to align messaging and ensure seamless program execution.
• Create tailored experiences for key accounts and scalable frameworks for broader segments.
• Define success metrics, track engagement and pipeline impact, and optimize programs using a data-driven approach.
• Present ABM strategies, performance insights, and growth opportunities to senior stakeholders to drive alignment and investment.
• Manage multiple concurrent initiatives, with attention to detail, timelines, and outcomes.
• Leverage AI tools to enhance productivity, streamline workflows, and support decision-making.

Benefits

• Health and wellness benefits
• Vacation
• Paid holidays and refresh days
• 401(k) retirement plan
• Life and disability insurance coverages
• Potential bonus compensation, commission (if in a sales function), and/or equity grants

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed