Performance Marketing & ABM Manager
About The Position
The Performance Marketing & ABM Manager leads the strategy, execution, and optimization of enterprise demand-generation initiatives that support revenue growth. The role drives awareness, engagement, qualified pipeline, and customer acquisition across priority lines of business through performance marketing and account-based marketing (ABM). As a strategic marketing partner and individual contributor, this role translates business objectives and sales priorities into audience strategies, integrated paid-media campaigns, ABM initiatives, channel experiments, and investment plans. It uses data, analytics, and market insights to improve campaign performance, maximize return on investment, and deliver measurable business outcomes. The manager works with line-of-business marketing leaders, sales organizations, analytics teams, digital marketing peers, and external agency partners. The role owns the growth strategy and performance of paid and ABM programs while partnering with stakeholders on campaign execution, funnel optimization, measurement, and reporting. It also helps shape go-to-market strategies, evaluate emerging technologies, and influence growth initiatives across multiple lines of business.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- At least 7 years of experience in B2B marketing, performance marketing, ABM, demand generation, or related disciplines.
- Experience leading complex digital campaigns from strategy through optimization.
- Strong expertise in paid search, paid social, and display advertising.
- Experience with Demandbase, 6sense, or similar ABM platforms.
- Experience with Salesforce Sales Cloud; HubSpot or similar CRM platforms are also considered.
- Proven project management, stakeholder management, communication, and presentation skills.
- Ability to manage multiple priorities in a matrixed enterprise environment.
Nice To Haves
- Salesforce Marketing Cloud experience.
- Enterprise B2B marketing experience across multiple business units.
- Agency-side marketing experience.
- Experience with AI tools, including Microsoft Copilot.
- Experience evaluating new marketing technologies and channels.
Responsibilities
- Develop and execute digital acquisition and demand-generation strategies that support business and pipeline goals.
- Plan, launch, and optimize paid media campaigns across search, social, display, video, retargeting, and other digital channels.
- Monitor campaign performance and make data-driven recommendations to improve results and maximize return on investment.
- Lead ABM initiatives, including audience segmentation, account targeting, personalization, and campaign activation.
- Use platforms such as Demandbase, LinkedIn, and other marketing technologies to drive engagement and pipeline growth.
- Partner with Marketing, Sales, and cross-functional stakeholders to align target audiences, campaign objectives, and go-to-market strategies.
- Collaborate with Marketing Operations and Analytics teams on campaign execution, measurement, and reporting.
- Manage media budgets, forecasts, vendor relationships, and agency partnerships to ensure efficient use of resources.
- Evaluate marketing technologies, digital channels, and emerging advertising opportunities to drive innovation and improve performance.
- Continuously refine marketing strategies, success metrics, and ABM capabilities to enhance business impact and support growth.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
