Performance Marketing Manager

Simpro•Miami, FL

About The Position

The Performance Marketing Manager drives hands-on execution across paid digital acquisition channels, working closely with the Directors of Demand Generation. The role manages, optimizes, and scales paid search, paid social, display, retargeting, and DSP platforms to support MQL growth across North America, ANZ, and the UK/Ireland. It combines technical advertising expertise with a focus on conversion optimization, qualified pipeline growth, scalable reporting, and performance management. The role also supports board-level revenue goals through reporting and forecasting across multiple business units. The position owns campaign execution and performance across Google Ads, Bing, LinkedIn, Meta, 6sense, and other programmatic and emerging channels. It involves managing budgets and channel mix, coordinating creative and testing activities, working with regional demand leaders and cross-functional teams, and providing leadership with actionable performance reporting. Success is measured by qualified pipeline growth, improved conversion and cost efficiency, account engagement, experimentation gains, and attribution visibility from ad click through closed-won revenue.

Requirements

4–6+ years of hands-on experience in performance marketing, paid acquisition, or digital demand generation within B2B SaaS.
Advanced hands-on experience managing Google Ads, including Search, Performance Max, Display, retargeting, smart bidding, and conversion tracking.
Hands-on experience executing account-based advertising campaigns using Terminus, 6sense, Demandbase, or similar platforms.
Proficiency with Salesforce, HubSpot, Marketo, Google Analytics, and attribution software for tracking performance through opportunity creation.
Strong record of designing and analyzing A/B tests for landing pages and creative.
Exceptional quantitative skills and a focus on qualified pipeline rather than vanity clicks or impressions.

Nice To Haves

Experience with Bing, LinkedIn, Meta, DSPs, and programmatic advertising.
Experience using third-party intent data and account-based marketing platforms.
Familiarity with emerging acquisition channels such as ChatGPT/OpenAI placements, new ad formats, and discovery engines.
Experience building scalable reporting and performance-management infrastructure.
Strong commercial judgment, agility, and a continuous test-and-learn approach.

Responsibilities

Build, manage, and scale paid search and paid social campaigns, including keyword research, ad copy, audience targeting, bidding, and budget allocation.
Use Performance Max, AI smart-bidding strategies, and intent data to drive qualified MQLs against regional monthly and quarterly targets.
Partner with Demand leaders on pacing and budget management, optimizing return on investment and cost per MQL.
Coordinate the overall Google relationship with regional Demand leaders, including participation in platform beta and alpha testing and keeping optimization strategies current.
Manage day-to-day campaign setup, inventory selection, and execution across DSPs.
Use third-party intent data, custom audience segments, and contextual targeting to reach target audiences.
Optimize bidding strategies, creative rotation, frequency capping, and placements to improve spend efficiency and downstream conversions.
Manage relationships with 6sense DSP partners and report on marketing activities.
Lead creative asset development activities with the PMO lead and brand team, ensuring fresh creative units and testing funnels across regions and internal business units.
Manage daily media spend and reallocate budgets across core and expansion channels based on lead quality, MQL volume, pipeline contribution, and cost efficiency.
Lead test-and-learn pilots for emerging acquisition channels, including ChatGPT/OpenAI placements, new ad formats, and discovery engines.
Oversee always-on and targeted campaigns across LinkedIn, Meta, 6sense, and AdWords to engage target personas throughout the buyer journey.
Test ad formats, audience segments, creative assets, and landing-page conversion paths across non-search channels to improve full-funnel efficiency.
Partner with Marketing Operations, Product Marketing, and digital teams to align campaign messaging with buyer personas and ensure seamless lead routing and enrichment.
Monitor daily performance across advertising platforms, Salesforce/HubSpot, and analytics tools, and deliver regular reporting and actionable recommendations to leadership.
Support reporting and forecasting work across multiple business units and contribute to end-to-end attribution visibility from ad click to pipeline creation and closed-won revenue.