Marketing Performance Manager

Gelson's Markets•Santa Fe Springs, CA

13h

About The Position

The Marketing Performance Manager analyzes marketing, customer, sales, promotional, and loyalty data to measure performance, identify trends and opportunities, and support marketing strategy, customer retention, and business performance. The role monitors key performance indicators and performance measurement processes to evaluate results, improve marketing effectiveness, and inform business decisions. It works closely with Marketing, Merchandising, Finance, Operations, Digital, Loyalty, and external vendor partners. Success in the role includes accurate and timely reporting, actionable insights, effective campaign measurement, improved visibility into marketing ROI and customer engagement, reliable budget tracking, reduced manual reporting, and stronger data-driven decision-making across the business.

Requirements

4–7 years of relevant experience in marketing, business reporting, customer insights, or a related field.
Experience analyzing marketing, customer, sales, promotional, loyalty, or CRM data.
Advanced Microsoft Excel skills and strong quantitative and analytical abilities.
Ability to interpret data and translate findings into clear, actionable recommendations.
Understanding of marketing KPIs, campaign performance, customer engagement, and ROI.
Strong attention to detail, organization, and project management skills.
Effective written and verbal communication skills.
Ability to collaborate across departments and improve processes.

Nice To Haves

Bachelor’s degree in marketing, Business, Finance, Economics, Statistics, or a related field preferred; equivalent experience may be considered.
Retail, grocery, consumer, or multi-location business experience preferred.

Responsibilities

Analyze marketing, sales, promotional, customer, and loyalty data to identify trends, opportunities, and areas for improvement.
Evaluate campaign and promotional performance, including sales lift, engagement, redemption, conversion, and return on investment (ROI).
Prepare post-campaign analyses and communicate findings and actionable recommendations to stakeholders.
Evaluate customer behavior, acquisition, retention, shopping frequency, and lifetime value.
Partner with cross-functional teams to support marketing strategy, business planning, and performance improvement.
Assist with marketing budget tracking, spending analysis, invoices, and forecasting in partnership with Finance.
Collaborate on reporting processes, workflows, and automation to reduce manual effort.
Support internal and store-facing communications, special projects, and other marketing initiatives as needed.