Performance Marketing Manager

Receptive • United States, OR

2d • $130,000 - $150,000 • Remote

About The Position

The Performance Marketing Manager will run Top Nutrition Coaching’s day-to-day paid acquisition, owning channel strategy and execution, spending, creative testing, and landing pages. The role reports to the VP of Marketing and involves hands-on management of ad accounts, including budget pacing, bids, audiences, creative rotation, and testing decisions. The manager will balance customer acquisition cost targets with new-customer growth, emphasizing conversion-rate improvements and rigorous testing to unlock growth through optimization.

Top Nutrition Coaching, a Receptive company, delivers insurance-covered Medical Nutrition Therapy through a national network of Registered Dietitians and offers a GLP-1 medication management service. The role is part of a small team with substantial ownership.

The position owns paid acquisition across Google, Meta, TikTok, and Bing; budget pacing and blended CAC performance; landing-page conversion-rate optimization and funnel testing; creative testing; and paid acquisition measurement and reporting. The manager will partner with design and data teams, oversee event tracking and attribution, and assess view-through conversions, incrementality, and cross-channel overlap in a compliance-heavy environment.

The company is remote-first, with priority given to candidates in East Coast or Central time zones. The target base salary is $130,000–$150,000 per year, depending on experience, expertise, internal pay equity, and other business considerations. Full-time US-based employees are eligible for comprehensive benefits.

Requirements

• 3–5 years of experience in performance or growth marketing.
• Deep Google Ads experience and hands-on experience with Meta and TikTok Ads.
• Personally managed advertising spend rather than only overseeing it or executing someone else’s plan.
• DTC experience; experience in health and wellness, telehealth, or another regulated and compliance-oriented category is preferred in the posting, while insurance-adjacent or subscription business experience is a plus.
• Understanding of budget pacing, seasonality, and risk management.
• Data-driven decision-making and ability to diagnose funnel and conversion signals, distinguish noise from signal, and determine when to continue or stop a test.
• End-to-end A/B testing experience, including advertising creative, landing pages, funnel steps, and pricing.
• Fluency in platform-reported, modeled, and self-reported attribution, including knowing which measure to use for different decisions.
• Ability to provide creative direction and assess concepts for production.
• Understanding of unit economics, including CAC, LTV, payback, and contribution margin, and ability to explain the business case for increased spend to finance leaders.
• Clear communication to non-marketers and leaders focused on business outcomes.
• Comfort building with AI, including experience leveraging Claude Code for landing pages, generating ad creative, and building workflows or agents for reporting, test setup, and repetitive tasks.

Nice To Haves

• DTC experience in health and wellness, telehealth, or another regulated and compliance-oriented category.
• Experience in insurance-adjacent or subscription businesses.
• Candidates in the East Coast or Central time zones receive priority.

Responsibilities

• Own strategy, execution, and daily optimization of paid acquisition across Google, Meta, TikTok, and Bing.
• Manage daily budget trade-offs between growth and efficiency against blended CAC targets and monthly new-client goals.
• Own full-funnel conversion from advertisement through pageview, quiz completion, and booking.
• Build and run a landing-page testing roadmap, using AI-assisted page building while following compliance guidelines.
• Drive creative testing across message, audience, format, and platform; work with design on static ads and document learnings for iteration.
• Own reporting and accountability for paid new clients, CAC, and funnel conversion.
• Partner with the data team on event tracking and attribution.
• Evaluate view-through conversions, incrementality, and cross-channel overlap in a compliance-heavy environment.
• Provide creative direction, including briefing concepts and directing UGC and creator partnerships.
• Communicate performance and business outcomes clearly to non-marketers and leaders.

Benefits

• Medical, dental, and vision coverage with 100% of the employee coverage premium paid by Receptive.
• 401(k) with 4% employer match.
• Monthly wellness stipend.
• Annual learning and development budget.
• Flexible time off.
• Company holidays.
• Paid parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed