Performance Marketing Manager

North • New York, NY

3d • $95,000 - $130,000 • Onsite

About The Position

North is hiring a Performance Marketing Manager to help scale its paid acquisition engine. This role involves strengthening performance across existing platforms, identifying new channels for testing, and building campaigns and content to generate qualified pipeline. The manager will report to the VP of Marketing and collaborate with sales, product marketing, design, and external partners. This is a hands-on position requiring expertise in campaign strategy, platform execution, performance analysis, landing-page copy, and creative development. The role involves evaluating current performance, identifying areas for improvement, and developing structured testing approaches for new platforms, audiences, offers, and creative concepts. The manager will oversee the entire campaign experience, from initial ad impression to conversion, and utilize AI to enhance research, creative iteration, campaign setup, and analysis.

Requirements

• Three or more years of experience in growth marketing, paid acquisition, performance marketing, or demand generation, preferably at a B2B SaaS company
• Hands-on experience managing and optimizing paid campaigns across Google Ads, LinkedIn, or similar platforms
• Experience working with meaningful paid media budgets and making decisions about allocation, scaling, and efficiency
• A track record of improving campaign performance and producing measurable pipeline or revenue—not just impressions, clicks, or MQLs
• Experience evaluating and testing new platforms, audiences, campaign formats, or acquisition channels
• Strong copywriting skills, with experience creating ad copy, landing-page copy, campaign messaging, and conversion-focused calls to action
• Strong analytical judgment: you define success metrics, isolate what's actually driving performance, and make decisions with imperfect data
• A track record of scaling paid spend while holding efficiency, with the specifics of what moved and why
• Experience taking a channel from first test to scaled program, including the discipline to walk away from the ones that didn't work
• Strong writing and a real instinct for marketing copy, with ad copy and landing pages you wrote yourself
• Comfort briefing and directing creative, and building landing pages in tools like HubSpot, Webflow, or Unbounce
• Strong HubSpot experience, including campaign reporting, attribution, lifecycle stages, and lead routing
• Experience building AI workflows or automations into marketing execution, and good judgment about where AI accelerates the work and where human review is necessary
• Comfort partnering with sales on lead quality, follow-up, and target-account programs
• Comfort in a small, fast-moving team, taking programs from ambiguity to outcome without a dedicated marketing operations or revenue operations function behind you

Nice To Haves

• Experience marketing cloud infrastructure, FinOps, DevOps, AI, or developer-focused products
• Experience marketing to finance and FP&A audiences alongside technical buyers
• Familiarity with incrementality testing, holdouts, media mix modeling, and attribution beyond last touch
• Experience running paid against review sites and intent data, such as G2, 6sense, Demandbase, or Clay
• Hands-on comfort in Figma, and experience producing video or motion creative for paid
• Familiarity with multi-product positioning, particularly platforms with AI-powered products or agents
• Experience working at a high-growth startup, particularly from Series A through Series D

Responsibilities

• Manage and optimize paid acquisition campaigns across platforms such as Google Ads, LinkedIn, Meta, and other relevant paid channels
• Audit current paid programs and identify opportunities to improve targeting, campaign structure, tracking, creative, conversion rates, and return on investment
• Help scale paid media budgets responsibly while maintaining clear performance and pipeline goals
• Research, recommend, and test new advertising platforms and acquisition channels based on where target audiences spend their time
• Develop structured testing roadmaps across audiences, messaging, offers, formats, landing pages, and creative concepts
• Write and refine campaign content, including ad copy, landing-page copy, headlines, calls to action, email follow-up, and supporting campaign materials
• Develop creative concepts and briefs for static ads, video, social content, landing pages, and other paid campaign assets
• Partner with design and other internal or external resources to bring campaign creative to life
• Build landing pages and campaign experiences that connect paid messaging to clear buyer outcomes and strong conversion paths
• Work with sales and product marketing to understand buyer pain points, objections, and language, then translate those insights into campaign messaging
• Create campaigns tailored to finance, FinOps, engineering, and cloud infrastructure audiences
• Monitor campaign performance, attribution, cost per acquisition, conversion rates, pipeline contribution, and sourced or influenced revenue
• Use performance data to quickly identify what is working, pause what is not, and prioritize the next round of testing
• Maintain accurate campaign tracking and reporting across advertising platforms, HubSpot, and web analytics tools
• Stay current on new platforms, advertising products, targeting capabilities, and changes in paid media best practices

Benefits

• Unlimited PTO
• 16 weeks of paid parental leave (birthing parents receive an additional 4 weeks at 50% pay)
• Two company-wide breaks per year: one around Labor Day and one at the end of the year
• Aetna Medical PPO plan with the majority of the premium covered by North
• Dental and vision insurance
• Flexible spending account (FSA) for health expenses and commuter benefits
• 30 day sabbatical every 4 years

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed