Performance Marketing Manager

A Family of Brands•Twinsburg, OH

3d•Remote

About The Position

Great Day Improvements (GDI), a national home improvement company, is seeking a Performance Marketing Manager dedicated to supporting its Universal Windows Direct (UWD) brand. UWD specializes in replacement windows and doors and operates across 12 markets. This highly visible individual contributor role will oversee paid search and paid social performance, strengthen agency partnerships, and optimize marketing investments to deliver measurable business results. The manager will work closely with UWD’s VP of Marketing to evaluate campaign performance, assess agency recommendations, identify optimization opportunities, and connect marketing investments to qualified leads, appointments, and profitable growth. The position is 100% remote, with flexibility on geographic location, provided the candidate can accommodate Eastern Time working hours. Occasional travel to the Cleveland, Ohio headquarters is expected approximately once per quarter, with additional travel as business needs arise. The role is full-time and exempt. The stated base salary range is $95,000–$115,000, with eligibility for a 20% annual target variable compensation bonus. Total target annual compensation is $114,000–$138,000, subject to applicable plan terms and performance criteria. Final base salary will depend on factors including education, experience, skills, abilities, and market data.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Finance, Economics, or a related field, or equivalent relevant experience.
At least 5 years of performance marketing or paid media experience, including hands-on responsibility for planning, managing, evaluating, and optimizing paid search and paid social campaigns.
Strong expertise in paid search and paid social strategies, including keyword strategy, bidding, audience targeting, creative testing, campaign optimization, conversion tracking, attribution, and lead-generation economics.
Strong analytical and advanced Excel/spreadsheet skills, including evaluating multiple campaigns and data sources, identifying trends and performance issues, and turning insights into actionable recommendations.
Experience managing marketing budgets, including planning, forecasting, spend pacing, variance analysis, and financial reporting.
Ability to connect marketing performance with business objectives and understand market conditions, staffing, operational capacity, and opportunities to improve results.
Strong communication, organizational, and project management skills, including presenting complex data clearly and collaborating across Marketing, Finance/FP&A, and operational teams.
Experience working with agency partners, evaluating performance, constructively challenging recommendations, and coordinating optimization efforts without direct authority.
Ability to accommodate Eastern Time working hours.
Occasional travel to the Cleveland, Ohio headquarters, approximately once per quarter, and additional travel as business needs arise.

Nice To Haves

Hands-on experience with Google Ads, Microsoft Advertising, and Meta Ads Manager, as well as familiarity with GA4, business intelligence/reporting tools, CRM data, and lead-to-appointment measurement.
Experience in multi-location, home improvement, direct-to-consumer, or lead-generation businesses.
Experience overseeing paid media agencies, including performance reviews, testing strategies and roadmaps, budget discussions, and market-level investment recommendations.

Responsibilities

Oversee day-to-day paid search and paid social performance across Google Ads, Microsoft Advertising, Meta, and other relevant platforms.
Evaluate campaign structure, bidding strategies, targeting, creative, landing pages, tracking, and testing to identify optimization opportunities.
Act as the primary day-to-day contact for paid media agency partners; lead performance reviews, challenge recommendations, establish expectations, monitor deliverables, and coordinate approved optimization initiatives.
Analyze campaign, platform, CRM, and sales funnel data to evaluate marketing effectiveness, identify trends and performance gaps, and recommend improvements to lead quality, appointments, and business results.
Monitor performance across UWD’s 12 markets and identify opportunities and challenges based on local demand, staffing, operational capacity, seasonality, and business objectives.
Recommend adjustments to marketing investments and priorities based on market-level performance and business needs.
Support channel- and market-level budget development, monitor spending and pacing, maintain forecasts, investigate variances, and recommend investment reallocations.
Partner with Marketing leadership, Finance/FP&A, agency partners, and operational stakeholders to align marketing investments with financial forecasts, market needs, and organizational goals.
Develop and manage paid media testing plans with agency partners, establish hypotheses and success measures, analyze results, and identify opportunities to improve campaign effectiveness and return on investment.
Track marketing initiatives, agency commitments, project timelines, responsibilities, and outstanding issues to support accountability, timely execution, and clear communication.
Present data-driven performance insights and recommendations to leadership, proactively identify opportunities or risks, and escalate significant strategic or investment decisions to the VP of Marketing.