Performance Marketing Manager
About The Position
The Economist is seeking a highly analytical, hands-on Performance Marketing Manager to plan, build, launch and optimise in-house customer-acquisition campaigns across paid social, paid search and organic social. Reporting to the Director of Performance Marketing, the role manages campaigns on key biddable media platforms and supports subscription growth through effective media planning, execution, analysis and optimisation. The successful candidate will work directly in advertising platforms, manage substantial media budgets, translate performance data into actionable recommendations, and collaborate with creative, analytics, product, editorial and marketing teams. The position also contributes to channel strategy, forecasting, campaign reporting, measurement, quality assurance and ongoing testing and learning. The role operates on a hybrid working pattern, with three or more days of office attendance required.
Requirements
- Experience in performance marketing, including significant hands-on responsibility for paid social and paid search.
- Experience working at a leading media or performance agency, or an established consumer brand.
- Proven experience planning, launching and optimising customer-acquisition campaigns for a consumer subscription, e-commerce, app or other direct-to-consumer business.
- Strong working knowledge of Meta Ads Manager and Google Ads, including campaign structure, bidding, targeting, optimisation and reporting.
- Experience managing substantial media budgets and delivering against CPA, ROAS, revenue or subscription-growth targets.
- Familiarity with web analytics, attribution and reporting tools such as Google Analytics, Amplitude, Looker Studio, Excel or Google Sheets.
- Experience working with owned social channels and reporting tools, and analysing organic engagement signals.
- Bachelor’s degree or equivalent relevant professional experience.
- Highly analytical and detail-oriented, with the ability to make decisions based on performance data.
- Hands-on, proactive problem-solver with a continual test-and-learn mindset.
- Commercial awareness and understanding of how media performance connects to revenue and customer value.
- Strong organisation and ability to manage multiple campaigns, priorities and deadlines in a fast-paced environment.
- Strong communication skills, including the ability to turn complex performance data into clear recommendations.
- Collaborative approach and comfort working cross-functionally with creative, product, data and marketing stakeholders.
- Positive, accountable and motivated by ambitious growth targets.
Nice To Haves
- Experience with additional platforms such as LinkedIn, TikTok, Reddit, Apple Search Ads, DV360, Outbrain or other DSPs.
Responsibilities
- Plan, build, launch and optimise in-house paid search and paid social campaigns aligned with acquisition, revenue, CPA, ROAS and lifetime-value objectives.
- Manage day-to-day campaign execution across Google Ads and Meta, with potential exposure to LinkedIn, Reddit, display and native media.
- Support the Director of Performance Marketing with channel strategies, media plans, forecasting and budget recommendations.
- Monitor campaign performance and optimise bidding, budgets, audiences, keywords, creative, placements and campaign structure.
- Identify opportunities to improve conversion rates, efficiency, scale and incrementality across the acquisition funnel.
- Partner with creative teams to develop, test and refresh effective advertising creative and messaging.
- Collaborate with analytics, data and product teams on measurement, reporting, attribution and onsite or checkout-funnel improvements.
- Produce campaign reports and performance updates that communicate results, risks and recommended actions.
- Work with Editorial to optimise organic social content and develop more engaged prospects.
- Stay current on platform developments, privacy and measurement changes, and emerging paid-media opportunities.
- Establish and maintain in-house campaign-management standards, documentation and quality assurance.
Benefits
- Competitive pension or 401(k) plan.
- Private health insurance.
- 24/7 counselling and wellbeing resources through the Employee Assistance Program.
- Work From Anywhere program allowing eligible work from any location where the employee has the legal right to do so for up to 25 days per year.
- Generous annual and parental leave.
- Dedicated days off for volunteering and moving home.
- Free access to The Economist content, including an online subscription, apps and podcasts.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
