Performance Marketing Manager
About The Position
The Performance Marketing Manager sets and leads the paid acquisition strategy across digital channels to drive efficient, scalable customer growth. As the organization's senior expert in performance marketing, this role owns multi-channel budgets and results, shapes marketing priorities with senior leadership, and partners with Product, Analytics, Creative, Legal, and Compliance teams to ensure campaigns meet business goals and regulatory requirements. The role leads performance measurement, experimentation, agency and vendor relationships, and adoption of new channels and tools. It also mentors other marketers and serves as the organization's go-to performance marketing expert.
Requirements
- Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent experience.
- 10+ years of performance or digital marketing experience, including ownership of multi-million-dollar paid media budgets across multiple channels.
- Hands-on experience with platforms such as Google Ads, Meta Ads Manager, LinkedIn, and programmatic tools.
- Strong analytical skills and experience with Google Analytics, Excel, and BI tools such as Tableau or Looker.
- Deep expertise in attribution models, funnel metrics, and experimentation design.
- Proven ability to influence senior leaders and turn data into clear strategic recommendations.
- Track record of mentoring or leading other marketers.
- Ability to work in the U.S. without current or future sponsorship.
Nice To Haves
- Experience in financial services, fintech, or another regulated industry.
- Familiarity with marketing compliance and privacy requirements.
- Experience with SQL, marketing automation, or customer data platforms.
- Experience with app install and mobile acquisition campaigns.
Responsibilities
- Set the strategy and roadmap for paid acquisition across search, social, display, affiliate, and app channels.
- Own paid media budgets and forecasts, allocating and optimizing spend across channels against CAC, ROAS, conversion rate, and customer lifetime value targets.
- Lead testing and experimentation, including A/B and multivariate tests of audiences, creative, landing pages, and bidding strategies.
- Present performance, insights, and strategic recommendations to senior leadership and shape marketing investment decisions.
- Define the measurement approach with Analytics, including attribution, tracking, and incrementality testing.
- Partner with Creative and Product teams on messaging, landing pages, and the customer acquisition journey.
- Work with Legal and Compliance to ensure marketing content meets financial services advertising and privacy requirements.
- Lead strategic relationships with agencies, ad platforms, and marketing technology vendors.
- Identify and drive adoption of new channels, platform changes, and tools, including AI-driven optimization.
- Mentor and guide other marketers and serve as the organization's go-to performance marketing expert.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
